[GA4] Set up a repeat visitors audience

Follow these instructions to create an audience of users who visit your website more than 3 times.

Watch a short video (00:58) to see how to to create a repeat visitors audience in Google Analytics.

Set up a repeat visitors audience

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

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Create the audience

1. In Admin, under Data display, click Audiences.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to create an audience in GA4.
2. Click New audience.
3. Under Start from scratch, click Create a custom audience.

   

4. Under Include Users when, go to Add new > Events.
5. Scroll through the event list and select session_start.

   

6. Next to session_start, go to + Add parameter > Other > Event count.
7. Set the Condition to greater than (>) and the Event count to 3.

   

8. Click Apply.
9. Rename your audience to something you'll find memorable and click Save.

   

10. Your new audience appears at the top of the management table.

    

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals and/or set up user-provided data collection for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising