[GA4] Landing page report

The Landing page report is a pre-made detail report that helps you understand how visitors interact with your website. It shows you the first page a visitor lands on when they visit your website and how many visitors land on each page. This information can help you identify which pages are performing well and which ones need improvement.

View the report

  1. Sign in to Google Analytics.
  2. From the left menu, select Reports Reports.
  3. On the left, click Engagement > Landing page.
Note: If you can't find the report, it may have been removed or isn't in your default view. Editors (and above) can add it back to the left navigation. Learn how to add the report

Narrow your search

To view data for one or a few landing pages, you can apply a filter to the report or use the search bar above the report table. For example, if you want to view the traffic on pages that start with "/store", you can search for the term using the search bar and press Enter.

Dimensions in the report

The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.

Dimension What it is How it's populated
Landing page

The page path and query string associated with the first pageview in a session.

For example, if a user lands on "", then you will see "/homepage1" in the report.

This dimension is populated automatically.

Metrics in the report

The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.

Metric What it is How it's populated
Average engagement time per session

The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device during each session.

This metric is populated automatically.
Active users The number of distinct users who visited your website or application. This metric is populated automatically.
key events The number of times users triggered a key event. Populate this metric by marking an event as a key event.
New users

The number of new unique user IDs that logged the first_open or first_visit event.

The metric allows you to measure the number of users who interacted with your site or launched your app for the first time.

This metric is populated automatically.
Sessions The number of sessions that began on your website or application. This metric is populated automatically.
Total revenue

The total revenue from purchases, in-app purchases, subscriptions, and ad revenue.

Total revenue = purchases + in-app purchases + subscriptions + ad revenue

This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration.

Frequently asked questions

Is the information in the report session-scoped or user-scoped?

The Landing page report shows you session-scoped dimensions, meaning that Google measures when the same user who visits your website twice does so through two different landing pages. For example, if someone lands on page A in one session and then lands on page B in another session, then page A and B each have a visit.

How do I see what customers do after they visit a landing page?

Path explorations help you identify the actions users take after they visit a landing page. When you create the exploration, you choose the landing page as your starting point. Analytics will then show you the top 5 pages that your users viewed after landing on that page.

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