Reports

[GA4] Google Ads campaigns report

The Google Ads campaigns report is a pre-made detail report that shows how effective your Google Ads campaigns were at driving traffic and conversions to your website or app.

Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more

View the report

  1. Sign in to Google Analytics.
  2. From the left menu, select Reports Reports.
  3. On the left, click Acquisition > Overview.
  4. In the Sessions by Session Google Ads campaigns card, click View Google Ads campaigns.

Don't see the report? If you don't see the report on the left, the report may have been removed or the report isn't included in your default set of reports. If you're an editor or administrator, you can add the report to the left navigation. Learn how to add the report

Where does the data come from?

To see cost data for your Google Ads campaigns, complete one or more of the following:

Dimensions in the report

You will notice that each dimension includes the text "Session". "Session" indicates that the dimension describes a user's most recent session, regardless of whether they are new or returning. Learn more about scopes

The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.

Dimension What it is How it's populated
Session Google Ads account name The account name in Google Ads of the ad that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads ad group name The ad group name in Google Ads of the ad that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads ad network type The location where your ad was shown (google.com, search partners, display network) that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads campaign The campaign that was associated with the start of a session that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads keyword text The matched keyword that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads query The search query that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.

Metrics in the report

The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.

Metric What it is How it's populated
Conversions The number of times users triggered a conversion event. Populate this metric by marking an event as a conversion.
Engaged sessions

The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views.

This metric is populated automatically.
Google Ads clicks The total number of times users clicked on your advertising campaign through the Google Ads platform. This dimension is populated automatically when you link Google Ads and Analytics.
Google Ads cost The total amount you paid for your advertising campaign through the Google Ads platform. This dimension is populated automatically when you link Google Ads and Analytics.
Google Ads cost per click The average cost you paid per click for your advertising campaign through the Google Ads platform. This dimension is populated automatically when you link Google Ads and Analytics.
Sessions

The number of sessions that began on your website or application.

A session is a period of time during which a user interacts with your website or app.

A session initiates when a user either:

  • Opens your app in the foreground
  • Views a page or screen and no session is currently active (e.g. their previous session has timed out)

By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.

Learn more about sessions

This metric is populated automatically.
Users

The number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects:

This metric is populated automatically.
 

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
10072194597581418021
true
Search Help Center
true
true
true
true
true
69256