Reports

[GA4] Google Ads campaigns report

The Google Ads campaigns report is a pre-made detail report that shows how effective your Google Ads campaigns were at driving traffic and conversions to your website or app.

Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more

View the report

  1. Sign in to Google Analytics.
  2. From the left menu, select Reports Reports.
  3. On the left, click Acquisition > Overview.
  4. In the Sessions by Session Google Ads campaigns card, click View Google Ads campaigns.
Note: If you can't find the report, it may have been removed or isn't in your default view. Editors (and above) can add it back to the left navigation. Learn how to add the report
Looking for cost data? To view campaign cost data, go to the Google Ads campaigns performance report in the Advertising section.

Dimensions in the report

You will notice that each dimension includes the text "Session". "Session" indicates that the dimension describes a user's most recent session, regardless of whether they are new or returning. Learn more about scopes

The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.

Dimension What it is How it's populated
Session Google Ads account name The account name in Google Ads of the ad that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads ad group name The ad group name in Google Ads of the ad that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads ad network type The location where your ad was shown (google.com, search partners, display network) that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads campaign The campaign that was associated with the start of a session that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads keyword text The matched keyword that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Session Google Ads query The search query that led to a session. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.

Metrics in the report

The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.

Metric What it is How it's populated
Average engagement time per session The average engagement time per session. This metric is populated automatically.
key events The number of times users triggered a key event. Populate this metric by marking an event as a key event.
Engaged sessions The number of sessions that lasted 10 seconds or longer, or had 1 or more key events or 2 or more page or screen views. This metric is populated automatically.
Engaged sessions per user The average number of engaged sessions per user. This metric is populated automatically.
Engagement rate

The percentage of sessions that were engaged sessions. Learn more

Engagement rate = engaged sessions / total sessions

Engagement rate is the inverse of bounce rate.

This metric is populated automatically.
Event count The number of times users triggered an event. This metric is populated automatically.
Events per session The average number of events per session. This metric is populated automatically.
Sessions

The number of sessions that began on your website or application.

A session is a period of time during which a user interacts with your website or app.

A session initiates when a user either:

  • Opens your app in the foreground
  • Views a page or screen and no session is currently active (e.g. their previous session has timed out)

By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.

Learn more about sessions

This metric is populated automatically.
Total revenue The total revenue from purchases, in-app purchases, subscriptions, and ad revenue.

This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration.

Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
Users

The number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects:

This metric is populated automatically.

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