Advertising and attribution

[GA4] Publisher ads report

The Publisher ads report is a pre-made detail report that shows you each advertisement you include in your website or app and the engagement and revenue associated with each advertisement.

View the report

  1. Sign in to Google Analytics.
  2. From the left menu, select Advertising.
  3. On the left, go to Publishing.
Don't see the report? To get the Publisher ads report, you must link your property to at least one AdMob, Google Ad Manager , or Google AdSense account. Additionally, the Advertising section where the report is only available on the desktop version of Google Analytics.

Dimensions in the report

The report includes the following dimensions:

Dimension What it is How it's populated
Ad format The format of an ad. Typical formats include 'Banner', 'Interstitial', and 'Rewarded'. This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Ad source

The source network that served an ad. Typical sources include 'AdMob Network', 'Meta Audience Network', and 'Mediated house ads'.

When you integrate with Google Ad Manager, this dimension represents the Google Ad Manager Network name (e.g., 'Bloomberg L.P. (Google Ad Manager Network 5262)'.

This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Ad unit The name you chose for an ad unit. When you integrate with Google Ad Manager, this dimension represents Ad unit (all levels). This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Page path and screen class

The page path from a website URL and screen class from a mobile application.

The page path is the value after the domain. For example, if someone visits www.googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path.

This dimension is populated automatically.

Metrics in the report

The report includes the following metrics:

Metric What it is How it's populated
Ad unit exposure The time that a given ad unit was shown to a user (in milliseconds). This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Publisher ad clicks The number of times users click on an advertisement. This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Publisher ad impressions The number of times users are shown an advertisement. This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Total ad revenue The sum of the advertising revenue for a user. This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
 

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