This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Measurement ID

A Measurement ID is an identifier (e.g., G-12345) for a web data stream. You can use the Measurement ID to send data to a specific web data stream.

For Google Analytics, your Measurement ID is the same as your destination ID.

Was this helpful?

How can we improve it?

Need more help?

Clear search

Close search

Google apps

Main menu