[GA4] Measurement ID

A Measurement ID is an identifier (e.g., G-12345) for a web data stream. You can use the Measurement ID to send data to a specific web data stream.

For Google Analytics, your Measurement ID is the same as your destination ID.

Find your measurement ID

To find your Google tag ID (which usually starts with "G-"), do the following:

  1. In Admin, under Data collection and modification, click Data streams.
  2. Click the data stream.
  3. Find the measurement ID in the first row of the stream details.

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