This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

[GA4] Data freshness and Service Level Agreement constraints

This article is for website and/or app owners who wish to know more about data freshness and the impact of the Analytics 360 data-processing and reporting Service Level Agreements (SLAs) on features.  

Data Freshness

Data freshness is how long it takes Google Analytics to collect and process an event from your property. If that process takes 20 minutes, then data freshness is 20 minutes.

Intervals of data freshness

Analytics has the following approximate intervals of data freshness for Google Analytics 360 and/or standard properties:

Interval Processing time Properties Data limits per property Query coverage
Realtime Less than 1 minute 360, Standard None Limited to a few dimensions and metrics
360 intraday About 1 hour 360 Premium Normal and Premium Large as defined here All reports and API queries, except these
Standard intraday 4-8 hours Standard All property sizes All reports and API queries, except these
Daily 12 hours 360, Standard All property sizes All reports and API queries
Daily 18 hours 360, Standard Premium Large All reports and API queries
Daily 24+ hours 360, Standard Premium XLarge All reports and API queries

Limitations

Data may not be in sync between explorations and reporting.

Features with non-standard data processing

The following Google Analytics 4 features are not covered by the Analytics 360 data-processing service level agreement:

Feature Estimated processing time

Data Import

4 hours
Unsampled exploration 1 hour
User-lifetime technique 24 hours
Insights 24 hours
Realtime Less than 1 minute
BigQuery daily export 24 hours after midnight in the property timezone

Features not covered by Reporting SLA

The following features are not covered by the Analytics 360 Reporting service level agreement:

Feature Availability
Realtime Best effort
Data API queries Best effort
PDF export Best effort
Unsampled exploration Best effort
Intelligence services (Insights, Single Search) Best effort
Queries that join data from other Google products (such as Google Ads) Best effort
Queries that join data that has been imported Best effort
Reporting queries with more than 1M rows of data Best effort
Exploration queries with more than 1M events Best effort
Report queries that have filters applied Best effort
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