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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Delete a property

Important: Your property, and all the reporting views in the property, will be permanently deleted 35 days after being moved to the Trash Can. Once deleted, the property is gone, and we are not able to retrieve any historical data or reinstate your reports.

You must have Edit permission to move a property to the Trash Can. Moving a property to the Trash Can also moves all component views to the Trash Can. To move a property to the Trash Can:

  1. Sign in to your Analytics account.
  2. Select the Admin tab and navigate to the property you wish to delete.
  3. In the PROPERTY column, click Property Settings.
  4. Click Move to Trash Can.
  5. On the confirmation screen, click Move property to Trash Can.
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