Create and manage view filters

You can create filters at the account level, and then apply them to one or more views.

You can create filters at the view level that apply only to that view, and you can manage account-level filters that have been applied to the view.

In this article:

Permissions

Users who have Edit permission at the account level can:

  • Create/edit filters at the account level
  • Create/edit filters at the view level
  • Apply filters to any view in the account

Users who have Edit permission at the view level can:

  • Apply existing filters to or remove them from that view, but cannot create new filters or edit existing filters

Create a filter at the account level

To create a filter at the account level:

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the account in which you want to create the filter.
  3. In the ACCOUNT column, click All Filters.
  4. Click + New Filter.
  5. Select Create new Filter.
  6. Enter a name for the filter.
  7. Select Predefined filter to select from the predefined filter types.
  8. Select Custom filter to construct a custom filter from the options we provide. If you create a custom filter, consult our definitions of the filter fields.
  9. From the Available views list, select the views to which you want to apply the filter, then click Add.
  10. Click Save.

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them. Follow the instructions to change the filter order for a view, below.

Create/manage filters at the view level

To create a filter at the view level:

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the view in which you want to create the filter.
  3. In the VIEW column, click Filters.
  4. Click + New Filter.
  5. Select Create new Filter.
  6. Enter a name for the filter.
  7. Select Predefined filter to select from the predefined filter types.
  8. Select Custom filter to construct a custom filter from the options we provide. If you create a custom filter, consult our definitions of the filter fields.
  9. From the Available views list, select the views to which you want to apply the filter, then click Add.
  10. Click Save.

To change the filter order for a view:

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the view in which you want to create the filter.
  3. In the VIEW column, click Filters.
  4. Click Assign Filter Order, select the filter you want to move, then click Move up or Move down. Click Save when you are finished.
  5. If you want to remove a filter from the view, click remove in the row for that filter.

To add existing filters to or remove them from a view:

  1. Sign in to your Google Analytics account.
  2. Select the Admin tab and navigate to the view in which you want to add or remove filters.
  3. In the VIEW column, click Filters.
  4. Click + New Filter.
  5. Select Apply existing Filter.
  6. Add or remove the filters as necessary.
  7. Click Save.

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