Import Analytics goals and transactions into AdWords Conversion Tracking

To import your goals and Ecommerce transactions from Analytics into AdWords Conversion Tracking, the following conditions must apply:

  • Your Analytics and AdWords accounts are linked.
  • You've enabled auto-tagging in your AdWords account. Note: If you are using the auto-tagging override setting in Analytics, you can still import goals and transactions into AdWords for those clicks.
  • On a per-type basis, your Analytics goal or transaction has received active traffic from an AdWords ad at some point.

In addition to importing Analytics goals and transactions into AdWords Conversion Tracking, you can also view Analytics metrics—like Bounce Rate, Avg. Session Duration, and Pages/Session—on your AdWords Campaigns and Ad groups tabs. To learn how, read about adding Analytics data to AdWords reports.

AdWords will not import goals and transactions attributed to video campaigns.

To import your goals:

  1. Sign in to your AdWords account, and click the Tools, billing, and settings icon in the header. Note: If you just recently linked your AdWords and Analytics accounts, wait 30 minutes before starting to import goals or transactions.
  2. Click Measurement > Conversions.
  3. Click Add.
  4. Click Import, select Google Analytics, then click CONTINUE.
  5. Select each goal or transaction you want to import, then click IMPORT AND CONTINUE.
  6. Click DONE.

AdWords Conversion Tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking. Your goals appear alongside your conversion data in your Conversions page and AdWords reports within two days.

When you import a goal from Analytics into AdWords Conversion Tracking, it has the same name as it does in Analytics, followed by its view name in parentheses. For example, an Analytics goal named "Sign Ups" located in a view called "Master View" is named "Sign Ups (Master View)" in AdWords Conversion Tracking. If you want to change the name of an imported goal, you need to make the change in Analytics. The change is then reflected in your AdWords account.

AdWords uses your chosen conversion window(s) (7-90 days, default: 30 days) to determine which goals or Transactions to import from Analytics. For example, if you use the 30-day default window for a goal named goal 1: Registrations, AdWords only imports goal Completions that occurred within 30 days of the click.

To learn more about how AdWords Conversion Tracking works with Analytics once the two are linked, read Conversion Tracking and Analytics.

You can also learn more about why you may see some discrepancies in the conversion statistics between AdWords Conversion Tracking and Analytics.

If you're using Target CPA bidding to manage your bids, it automatically starts using Analytics goals and Ecommerce transactions once you've clicked Import.


Why don't I see View-through conversions or Cross-device conversions in AdWords?

You won't see this data if you are importing goals and/or transactions from Analytics because native AdWords conversion tracking is required for this feature.


Why doesn't imported conversion data in AdWords match the transaction or goal data in Analytics?

You may be trying to compare goals and transactions from ALL traffics sources, rather than just those from google/cpc.

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