This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] YouTube Web Engaged View Conversion events

See engaged video viewers in your reports.

A YouTube Web Engaged View Conversion (EVC) event indicates that a user watched a YouTube video for at least 10 seconds, and has converted on your website within 3 days of viewing the video.

To configure your property to start recording YouTube Web EVCs:

These events are available throughout Google Analytics, for example, in the audience builder, and in reports where ad network type is an available dimension (e.g., Conversions detail reports, Google Ads Campaigns, User acquisition).

When you configure your property, Google Analytics records the source/medium for YouTube EVCs as google/cpc and the campaign as the associated YouTube campaign.


YouTube EVCs not available in all Google Ads accounts

This feature is not currently available to very large Google Ads accounts, but we're developing a solution. Contact support for more information.

Different counts for events depending on reporting identity

Currently, the first_open and first_visit conversion events can be counted differently in the individual Conversions > first_open/first_visit reports and in other reports that provide event counts, depending on which reporting identity you're using for the property. When you use By User-ID and device, all first_open/first_visit events for a user are associated with the first date in a date range in which they were triggered. When you use By device only, all events are associated with the dates on which they were triggered.

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