A YouTube Web Engaged View Conversion (EVC) event indicates that a user watched a YouTube video for at least 10 seconds, and has converted on your website within 3 days of viewing the video.
To configure your property to start recording YouTube Web EVCs:
- Link your property to Google Ads so YouTube Web EVCs are available in your Analytics reports.
- Activate Google signals so you can see conversions from users who are signed in to their Google accounts.
These events are available throughout Google Analytics, for example, in the audience builder, and in reports where ad network type is an available dimension (e.g., Conversions detail reports, Google Ads Campaigns, User acquisition).
When you configure your property, Google Analytics records the source/medium for YouTube EVCs as google/cpc and the campaign as the associated YouTube campaign.
YouTube EVCs not available in all Google Ads accounts
This feature is not currently available to very large Google Ads accounts, but we're developing a solution. Contact support for more information.
Different counts for events depending on reporting identity
first_visit conversion events can be counted differently in the individual Conversions >
first_open/first_visit reports and in other reports that provide event counts, depending on which reporting identity you're using for the property. When you use By User-ID and device, all
first_open/first_visit events for a user are associated with the first date in a date range in which they were triggered. When you use By device only, all events are associated with the dates on which they were triggered.