Add an account.

Create additional accounts to organise or separate data.

When you create an account, you also automatically create a property and a view to that account. These levels create the structure within Google Analytics that allows you to collect and analyse data. Review Related resources, below.

New to Google Analytics? Learn how to sign up and get started with Google Analytics.
In this article:

Add an account to your Analytics Account

You need edit permission to use this feature.

To create a new account level in an existing Google Analytics Account:

  1. Sign in to your Google Analytics Account.
  2. Select the Admin tab.
  3. In the ACCOUNT column, select Create new account from the drop-down menu.
  4. Click Website or Mobile app.
  5. Under the section called Setting up your Account, enter an Account Name.

    Use a specific and descriptive name, so that you can easily tell what this account is for when you see the name in the Account list.

  6. Under the section called Setting up your property, enter the Website or App Name.

    If you plan on tracking more than one property in this account, use a specific and descriptive name. For apps, include the edition or version number. This will help you to keep your app properties organised in your account.

  7. (Web only) Enter the Website URL.

    You cannot create a property if your URL isn’t formatted correctly.

    Click to expand and see how to correctly format your domain name.
    Select the protocol standard (http:// or https://). Enter the domain name, without any characters following the name, even a trailing slash (www.example.com, not www.example.com/). Most domain hosts only support UTF-8 characters in the URL. It's a good idea to use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Search the web for a punycode converter for help with this.
  8. Select an Industry Category.
  9. Select the Reporting Time Zone.

    This is used as the day boundary for your reports, regardless of where the data originates.

    Click to expand and see more about how the Reporting Time Zone setting works.
    • The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether sessions originate in New York, London or Moscow.
    • If your Analytics account is linked to a Google AdWords account, then the time zone is automatically set to your AdWords preference and you will not see this option. This ensures accurate reporting on your AdWords campaigns.
    • Changing your time zone affects data going forward, and is not applied retrospectively. You may notice a flat spot or a spike in your report data around this point if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you have updated this setting.
  10. Under the Data Sharing Settings section, select the settings that you want. Learn more about the data sharing settings.
  11. Click on Get Tracking ID.

Related resources

Learn more about the structural elements in a Google Analytics Account mentioned in this article: