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Set up Ecommerce Tracking

Add Ecommerce Tracking to your website or app.

To see Ecommerce data in Analytics, you need to:

  • Enable Ecommerce in your reports, and
  • Add code to your site or app to collect ecommerce data. To complete this task, you'll need to be comfortable editing HTML and coding in JavaScript, or have help from an experienced web developer.
In this article:

Enable Ecommerce in your reports

You need to enable Ecommerce reporting in the view in which you want to see the data.

  1. Sign in to your Analytics account.
  2. Navigate to the desired account, property and view.
  3. In the VIEW column, select Ecommerce Settings.
  4. Click the Enable Ecommerce toggle ON.
  5. Optional: Click the Enable Related Products toggle ON.
  6. Click Next step.
  7. Click Submit.

Tracking setup with Google Tag Manager

If you use Google Tag Manager to manage your tracking, read the Ecommerce Tracking tag setup guide.

Tracking setup (web)

If you have not already added basic page tracking, do this first.

If you use a third-party shopping cart, or track transactions across separate domains, you'll need to set up cross domain tracking. If your shopping cart software is on the same domain as your ecommerce site, you don't need to implement cross domain tracking.

To collect ecommerce data from a website, you'll need to add JavaScript to your site that sends Analytics the transaction and item data. Refer to the Analytics Ecommerce Tracking documentation on Google Developers. If you are using Enhanced Ecommerce, refer to the Enhanced Ecommerce documentation.

Tracking setup (app)

To collect ecommerce data from a mobile app, use one of the Analytics SDKs.

To collect ecommerce data from an Internet connected device (a point-of-sale device, for example, but not a website or mobile app), refer to Ecommerce Tracking or Enhanced Ecommerce Tracking in the Measurement Protocol developer guide.

Related resources

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