This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

Meet the next generation of Google Analytics

Get started with the new Google Analytics

Google Analytics 4 (formerly known as "App + Web") is a new kind of property, with several advantages over Universal Analytics

  • Privacy-focused and durable for the future 
  • Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
  • Enhanced, seamless integrations with Google's advertising platforms to optimize campaign performance and drive greater marketing ROI

Read the announcement to learn more.

Things to know

  • Google Analytics 4 is replacing Universal Analytics. Which do I have?
  • On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. Learn more
 Google Analytics 360 properties will receive a one-time processing extension ending on October 1, 2023.

Get started

To use the new Google Analytics, set up a Google Analytics 4 property for your website and/or app. You'll need the Editor role on the Google Analytics account.

Note: If you use Google Analytics for Firebase for your app, follow these instructions to upgrade your Firebase project to a Google Analytics 4 property.

Next steps

Use the Setup Assistant in the new Google Analytics 4 property to complete property configuration.

Once your new property is set up and data is flowing in, you can begin exploring:

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center