Meet the next generation of Google Analytics
As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.
This article contains information about new releases for the current year. For information about releases in previous years, see the "What's new" archive.
2023 releases
September 19, 2023
September 18, 2023
September 13, 2023
August 31, 2023
August 17…
Read more Announcements
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What's new
Learn about new features and functionality in the release notes.
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New Google Analytics 4 features for better App campaign performance
August 2, 2023
Google Analytics 4 provides comprehensive, privacy-centric analytics to understand user behavior across both web and app—all in one place. Its AI-powered insights also help you optimize your campaign performance. App marketers who use Google Analytics 4 have long benefited from advanced features that have proven to improve performance like tROAS bidding, audience exclusions, predictive audiences, and more. For example, Gameberry Labs, a game developer based in India, wanted to scale more profitably and acquire users who were more likely to complete in-app purchases. To achieve this, they began…Read more -
Regarding international data transfers in Google Analytics
February 4, 2022
In January, Austria’s data protection authority ruled that a local web publisher’s implementation of Google Analytics did not provide an adequate level of protection, on the grounds that U.S. national security agencies have a theoretical ability to access users' personal data. While this decision covers only one particular publisher and its specific circumstances, we recognize it poses challenges to other Google Analytics customers who are concerned that the DPA’s logic could be applied to any US-based analytics provider, and indeed any EU-US user data transfers. People increasingly rely on da…Read more -
Cross-channel data-driven attribution in Google Analytics 4
January 12, 2022
Advertisers around the world want to understand how to measure and optimize their media spend across marketing channels. This can be challenging because customers may interact with multiple touchpoints before making a purchase or completing another valuable action on your website or app. This is where attribution comes into play. Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along users’ paths to completing a conversion. An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is…Read more -
What's new archive (2019-2022)
Learn about new features and functionality in the release notes.
Meet the next generation of Google Analytics As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more. 2022 releases December 21, 2022 December 14, 2022 December 13, 2022 December 8, 2022 December 5, 2022 November 7, 2022 November 3, 2022 November 2, 2022 October 14, 2022 October 5, 2022 September 29, 2022 September 14, 2022 September 1, 2022 August 16…Read more