Best practices for Ad Exchange Network Partner Management

  • Linking multiple DFP accounts. Multiple Ad Exchange accounts can be linked to one DFP account and vise versa.
    ​Example of how to best use this linking of accounts:
    Let’s say Ad Exchange account is enabled for Network Partner Management. Each Network Partner might have their own DFP account. The publisher could link their Ad Exchange account to the Network Partner's DFP account to take advantage of dynamic allocation.
    When this link takes place and you want to use DFP: Ad units or DFP: Placements for rules targeting, you'll be able to see ALL ad units or placements within those DFP accounts, which may include ad units or placements the Network Partner doesn't want Ad Exchange to compete against. Therefore, you can only import all or none of the ad units or placements of all DFP accounts into your Ad Exchange account.

    If your client is using the ad unit or placement selector, they may be able to see the names of all your Ad Exchange tags.
  • Tags per partner / domain (or app) versus Generic tags. If you don’t have 100% control over where your network partner is placing your Ad Exchange tag and you are NOT using DFP ad units or DFP placements, you may want to create a tag per partner or a tag per domain/app.

    This proves helpful when you are seeing issues such as “Rejected ad requests”. If you use one single tag for all network partners/domains (or apps) and you happen to run into an issue with rejected ad requests, you’ll be unable to determine where these requests are happening, unless you are using multiple tags.
  • When you add a network partner to your account, before you click  to add & get the invitation URL, we strongly recommend that you enter the actual name for the network partner (the network partner company name) rather than the domain/app. 
  • Duplicate network partner registrations. A company should only have one network partner registered under a given publisher with all domains/apps properly associated in the domain/app classification section of the user interface. Duplicate network partners will be disapproved.
Next step: Learn how to troubleshoot Network Partner Management
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