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Integrated video platforms and players

Google collaborates with two types of partners: online video platforms and video ad-serving platforms. Online video platforms provide solutions that allow you to manage your video content, and usually provide the video player. Video ad-serving platforms provide a monetization platform that includes an ad serving module for your video player.

If your video ad-serving platform does not support Ad Exchange but your online video platform does, then you must use Google's ad serving module (IMA SDK) instead of the one provided by your ad server.

Online video platforms

See a detailed list of third-party video technology partners that provide solutions to manage your video content using Google's IMA SDK.

Video ad-serving platforms

Here is a list of partners that have integrated Google's IMA v2, which provides limited compatibility with Ad Exchange:

  • Adap.TV
  • FreeWheel
  • LiveRail
  • Acudeo (Tremor Video)

Other ad servers can be supported using the VPAID Adapter. For more information, contact your account manager.

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