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Declare Ad Exchange network partner domains

Publishers MUST classify all domains before they can be served ads, including both their own and their network partners. Domains are matched at serving time as top-private-level domains--that is, one level beneath the public suffix (e.g., “google.com” or “google.co.uk”). Lower-level domains that are entered automatically convert to top-private-level domains (e.g., “x.adwords.google.co.uk” would be updated to “google.co.uk”).

You cannot serve ads directly to domains that are on the Public Suffix List (for example, "uk" or ac.uk"), as these are only intended to be used as suffixes. You must enter domains that are direct subdomains of these public suffixes.

Network Partner Manager publishers are responsible for ensuring that all websites that use their Ad Exchange account are compliant with Ad Exchange publisher policies.
It is a violation of Google policies to mis-classify any domain on your Ad Exchange account. You should only mark a site as "owned" when you control all of the content and technology on that domain. You should only mark a domain as "represented" if you have registered the owner of that site as a network partner and if a representative from that company has completed the network partner registration form. You should block any domains that you do not own from serving ads via your Ad Exchange account when you don't have a declared business relationship with the owner of that domain.
  1. Click the Admin tab.
  2. From the Account management section, select Domain management.
  3. Perform the task that applies to your situation:
Register domains where ad serving has been attempted, but disallowed because the domain was not registered
  1. Click the Unclassified tab.
  2. Select the checkboxes next to the domains to classify.
  3. Click Mark as, and choose one of the following:
    • Blocked to move the domains to the "Blocked" tab if you do not wish to serve ads on these domains.
      If your business relationship with a network partner terminates, you should re-classify that domain as "Blocked" to prevent your Ad Exchange account from serving ads onto their inventory without your oversight and permission. If a former partner continues to use your Ad Exchange tags and you have not blocked them from serving ads with your Ad Exchange account, you may be held liable for any violations of Google policies on their properties.
    • Owned to classify the domains as directly owned. Only only do this if you own and operate the website.
    • Represented to choose a network partner to associate with the domains. You must have added the network partners in advance, and this network partner must have filled out the registration form.
Add domains directly owned by the publisher
  1. Click the Owned tab.
  2. Click Add owned domains.
  3. Enter any number of domains, separated by commas or new lines.
  4. Click Apply.
Add domains being represented for network partners
  1. Click the Represented tab.
  2. Click Add represented domains.
  3. Enter any number of domains, separated by commas or new lines.
  4. Select the associated partner from the list.

    You must have added the network partners in advance, and this network partner must have filled out the registration form.

  5. Click Apply.

Use the Mark as drop-down under the unclassified, owned or blocked tabs, to move your network partners from one bucket to another. For example, from the "Unclassified" tab, select Blocked to move the domains to the Blocked tab.

Use the Delete option to discard owned, blocked or represented network partner domains. If the publisher attempts to monetize a deleted domain, the domain will return to the “Unclassified” tab. The domain would need to be re-registered.

Next step: Declare network partner apps
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