About Ad Exchange network partners
Many publishers act as a sales house for third party content owners, otherwise known as network partners, for whom they manage ad inventory. Network partnerships allow publishers to use Ad Exchange to monetize this inventory within the same account which is used for their fully owned and operated inventory.
In other words, Network Partner Management was designed to give smaller publishers the opportunity to make revenue off of their ad inventory with the help of larger, more established Ad Exchange publishers like you.
Once a network partner (also known as a seller partner) is in the Approved state, these partners give you authorization to run ads on their sites within the same account which is used for your fully owned and operated inventory. In essence, their inventory becomes part of your inventory. Although there is a clear distinction between the two inventory types--one is owned and operated (O&O), and the other is represented. All Ad Exchange functionality is available for this inventory, including reporting and estimated revenue for each network partner.Approved network partners must nonetheless abide by policy, including the monetization of compliant content. This approval process does not vet the quality of the network partner or the domains/apps it represents. Please ensure that you have done your due diligence when you select your network partners.
A publisher cannot provide partners with access to the interface; the partners don't have their own Ad Exchange account. Setting up network partners is separate from inventory management. Therefore, after you invite network partners and classify their domains/apps, publishers need to create tags and urls for their network partners and set up rules for that inventory.
As primary account holders, publishers are responsible for network partners adherence to specific policies.