Updates and announcements for February 2018


Interface updates

Real-time bidding updates

View the announcement archives




Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast. Learn more about AMPHTML ads

Removing restrictions on content from sensitive categories (previously not available through Real-time bidding)
Restrictions on non-adult category sites will be removed soon to allow Ad Exchange buyers access to additional publisher demand that had previously been block due to content categorization policies.

Interface updates

Rewarded Video now available
This inventory can be great for buyers interested in high completion rates, click to play user experiences, high engagement rates, and mobile app. Learn more about Out-stream video ads

Ads.txt Targeting now available in Auction Packages
Authorized Inventory (ads.txt) is now available for targeting in Auction Packages. For easier adoption, buyers can use the AdX curated Auction Package, which includes only DIRECT, authorized inventory. Learn more about Auction Packages

Updates to pretargeting for deals
The following changes to how pretargeting settings apply to deals have been made. They are currently available for non-Programmatic Guaranteed accounts. (coming soon for Programmatic Guaranteed accounts) Learn more about pretargeting configurations.

  • By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
  • Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
  • The deals section will be removed from the pretargeting interface
  • Bidders will receive an increase in the number of callouts associated with their deals.

Multi Tier Quota Enforcement (MTQE) deprecated
Multi Tier Quota Enforcement (MTQE) has been deprecated for new accounts, and will be deprecated for all accounts by the end of Q1. Users will soon be able to set QPS caps for each of their pretargeting configurations, in a easier and more intuitive alternative. Learn more about pretargeting configurations

Real-time bidding updates

As an OpenRTB parity feature, bidders are no allowed to return the entire raw VAST XML inline in the bid response, rather than requiring the response to contain a URL that redirects to the VAST XML.

Ad Exchange Buyer pricing rules will be removed from RTB Proto
In an effort to simplify the AdX proto, AdX Buyer Pricing Rules from RTB Request have been removed from the bid request. Learn more

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