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Announcements

Updates and announcements for November 2017


Highlights

Real-time bidding updates

Training updates

Additional updates


View the announcement archives

 

  Highlights

Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

RTB Breakout API is now in open beta
Learn more about the RTB Breakout API open beta

Real-time bidding updates

Max bid response time
The max bid response time has increased to 120ms (previously 100ms). Any bidder using the new field (response_deadline_ms in AdX proto, tmax in OpenRTB) should be able to see the new max response time per impression. Learn more

Multiple click tracker URL now support for Native
Multiple click tracking urls for Native ads is now supported. To use this, bidders must use the repeated field click_tracking_urls. We will continue to support the legacy click_tracking_url field for 6 months, but recommend bidders plan to migrate to the new field by end of Q1. No changes are required for OpenRTB bidders. Learn more


Training updates

AdX API-Basics
See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, making deals using the Marketplace API and monitoring bid filtering using the RTB Breakout API. Learn more


Additional updates

Upcoming changes to pretargeting for deals
There are a few upcoming changes to how pretargeting settings apply to deals so that bidders can easily receive all of the eligible traffic associated for their deals without their pretargeting settings inadvertently causing them to not receive callouts.

  • By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
  • Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
  • The deals section will be removed from the pretargeting interface
  • Bidders will receive an increase in the number of callouts associated with their deals.

Stay tuned for updates regarding this.

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