Announcements for July 15, 2015
Required deal ID
Beginning September 2015, all bid responses for Preferred Deals or Private Auctions must include a deal ID. Bid responses without a declared deal ID will only be considered for the Open Auction. Learn more
Custom inventory sizes
Ad Exchange publishers now have the ability to create ad slots of any size, and allow a variety of creative sizes to serve. You can receive bid requests for this custom size inventory by targeting all creative sizes in your pretargeting configuration. Learn more
Billing and account settings
If you have admin access to your Ad Exchange account, you now have access to the new billing and account settings sections, which allow you to manage your billing and account information, see a detailed view of your transactions, and view your invoices.
MRAID certification no longer required
The certification requirement for MRAID has been removed. You can bid on any request with an MRAID creative as long as the bid request does not specifically exclude the MRAID creative attribute
MraidType: Mraid 1.0. You should continue to declare the use of MRAID as a creative attribute in your bid response. Learn more
FLV asset no longer required for in-stream (VAST)
The FLV video asset is no longer required for in-stream video ad units (VAST). The new specification requires only two video formats: MP4 and WebM. Other formats, including FLV, may be included but might not be used. Learn more
Publisher block override for deals
Publishers can override the blocks they've set up on their inventory for individual preferred deals or private auctions. The block override feature now defaults to ON for new preferred deals.
If your bidder reads blocking information to determine whether to bid or what creative to use, it should also read the block override state and determine if the blocks can be ignored. Learn more
Nielsen Digital Ad Ratings (DAR)
615. Learn more
Updated bid filter:
Publisher ad servers may provide ad prices that compete with your bids in the auction. The creative status code
79 Creative was outbid now includes cases where your bid is lower than such a price. Learn more
Upcoming change to autoplay Flash creatives in Chrome
Beginning September 2015, Chrome will roll out a new feature that pauses any peripheral plugin content that is not part of the main webpage. After this change, auto-play Flash creatives will appear in a paused state and will not animate until a user clicks on the player. Users will need to click Flash creatives a second time before they are redirected to the advertiser’s landing page. This will affect most standard-sized Flash creatives within the Chrome browser. Learn more
Change to click behavior for in-stream ads on YouTube
YouTube updated the click behavior of all in-stream ads served on its inventory so that only clicking on the "Visit Advertiser’s Site" section of the ad will take the user to the advertiser’s landing page. Clicking anywhere else on the video player will pause playback.
View the announcement archives.