Updates and announcements for January 29, 2016
View the announcement archives
What's new with Ad Exchange?
On February 16th, join our product specialists on a live hangout to learn about the new features available for mobile, video, RTB and Marketplace, as well as a new deal type -- Programmatic Guaranteed.
Use hosted bidding for all non-RTB campaigns
The old Ad Exchange interface has now been deprecated. All non-RTB campaigns created using the deprecated platform are no longer accessible. Hosted bidding should now be used for all non-RTB campaign needs. Learn more
WebM asset no longer required for in-stream (VAST)
The WebM video asset is no longer required for in-stream video ad units (VAST). The updated specification requires just MP4 video formats. Other formats, including FLV and WebM, may be included but might not be used. Learn more
Changes to RTB callout fields
hardware_versionfield is now included in the RTB callout. Bidders can use this field to determine the Apple iOS device model (for example, "iphone 5s", "iphone 6+", etc.).
adgroup_idfield has been renamed to
billing_idto provide parity with the buyer REST API. In addition, this field has changed from optional to repeated to allow all matching instances to be sent in a single
MatchingAdDatafield, per buyer, per bid request.
targetable_channelsfields are now deprecated. These fields were used by publishers to designate a name when selling anonymous, semi-transparent, and branded inventory, associated with segments of inventory. To detect the seller, you can instead use
See these fields in the updated Real-Time Bidding Protocol.
Native ads for apps
Native ads are online ads that match the look and feel of publisher content. Ad Exchange currently supports native ads on mobile inventory. Content has been added explaining how native ads work, the different formats available, and the creative specifications and requirements for publishers. Learn more
New account form
New buyers looking to obtain a seat on Ad Exchange can complete the new buyer account form, now available from the Contact Us button.