Announcements

Updates and announcements for April 2018


Highlights

Interface updates

Real-time bidding updates

Policy updates

Other updates


View the announcement archives

 

  Highlights 

 

Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that AdX buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

AMPHTML ads
AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast. Learn more about AMPHTML ads

The developer docs on AdX protocol buffer and OpenRTB extensions related to GDPR were updated. Learn more

In-feed and In-article
In-feed and In-article formats are now launched for auction buying. These new placements gives buyers the opportunity to reach audiences in more moments throughout the day, even when the user is not necessarily watching video content. They are especially valuable on mobile where there is scarce real estate on the screen. Buyers can bid with the same VAST response that they use to buy video on all other inventory. Learn more

Interface updates

RTB Graphs v2 (Beta)
A new version of the RTB Graphs (currently in beta) will be introduced in May with the addition of Bidder Health, Web Inventory Hosted Match Rates, and Latency graphs. Learn more


Real-time bidding updates

Filtering Assist (Beta)
Allows bidders to easily reduce their pre-auction bid filtering by helping them avoid submitting bids with creatives that will certainly be filtered.


Policy updates

Social Casino Games
Social Casino Games will now be classified as a Sensitive Category for Publishers and as such, filtering might happen if Publishers exclude this category. Learn more

Additional languages introduced
10 additional languages have been introduced to Ad Exchange: Arabic, Filipino, Malay, Thai, Hindi, Urdu, Bulgarian, Czech, Slovak, and Ukrainian. Learn more


Other updates

iOS pop-up bug
Ad Exchange will no longer allow rich media creatives that use video in iOS apps due to the widespread lack of playsinline attribute on such creatives. Longer-term we hope to build detection of playsinline to filter non-compliant creatives.

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