Updates and announcements for November 2017
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RTB Breakout API is now in open beta
Real-time bidding updates
Max bid response time
The max bid response time has increased to 120ms (previously 100ms). Any bidder using the new field (response_deadline_ms in AdX proto, tmax in OpenRTB) should be able to see the new max response time per impression. Learn more
Multiple click tracker URL now support for Native
Multiple click tracking urls for Native ads is now supported. To use this, bidders must use the repeated field click_tracking_urls. We will continue to support the legacy click_tracking_url field for 6 months, but recommend bidders plan to migrate to the new field by end of Q1. No changes are required for OpenRTB bidders. Learn more
See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, making deals using the Marketplace API and monitoring bid filtering using the RTB Breakout API. Learn more
Upcoming changes to pretargeting for deals
There are a few upcoming changes to how pretargeting settings apply to deals so that bidders can easily receive all of the eligible traffic associated for their deals without their pretargeting settings inadvertently causing them to not receive callouts.
- By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
- Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
- The deals section will be removed from the pretargeting interface
- Bidders will receive an increase in the number of callouts associated with their deals.
Stay tuned for updates regarding this.