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Updates and announcements for June 30, 2016


Real-time bidding updates

Additional updates

View the announcement archives


We've added two new videos to introduce new features, and to guide you around Marketplace.

What's new with Ad Exchange? June 2016

Join our product specialists live to learn about the new features available on the Ad Exchange this month for Mobile, Video, RTB and Marketplace, including Same Device Targeting, Cross-screen Native Inventory, Discoverable Private Auctions, Programmatic Guaranteed, and more!

What's new with Ad Exchange, June '16 (36:41)

Marketplace overview

Watch the video to learn how to:

  1. Use the power of Google data to find publishers set up for deals that match your search criteria – including vertical, demographics, location, inventory size, formats, devices, and more
  2. Find publishers’ pre-packaged products for all deal types: Preferred Deals, Private Auctions and Programmatic Guaranteed
  3. Strike deals with publishers via either matching pre-packaged product or by sending them a proposal
Marketplace overview (1:51)

Real-time bidding updates

Improvements to hyperlocal coverage

We've improved hyperlocal signal coverage from ~5% on mobile app inventory and 0% on mobile web inventory to over 20% for both mobile app and mobile web inventory.

Additional updates

New fields added

  • A new field, detected_language, has been added to the SSR (applies to creatives)
  • A new field, allowed_languages, has been added to RTB callout (applies to avails)
  • A new correction type, VIDEO_IN_SNIPPET_ATTRIBUTE_ADDED, has been added to the snippet status report for video detected
  • Bidder debugging for non-cop rejection reasons has been launched to all buyers
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