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Announcements


Highlights

Flash deprecation

Starting January 2, 2017 Flash display ads will no longer run through Ad Exchange. Learn more

Starting July 3, 2017 Flash video ads will no longer run through Ad Exchange. Learn more

Interface updates

Standalone Customer Creation tool (SCC) launched: This allows internal users to create new legal customers (payment profiles)

Real-time bidding breakout updates

Predicted to be ignored (within Bid requests not sent): This allows you to see how many eligible bid requests were not sent to your bidder because AdX expected you to not bid on that specific inventory type or not bid at/above the minimum CPM floor for that specific inventory type. Learn more

Not billed (under Auctions won): This allows you to see how many of your won auctions did not result in ad impressions due to the ad not rendering or invalid impressions. You can now see how many of your won auctions resulted in actual ad impressions. Learn more

Not counted as viewable: allows you to see how many of your ad impressions did not result in viewable ad impressions due to the impression not being measurable for viewability or the impression not being viewed by the user. Learn more

Format filter: view RTB breakout data for only display or only video, you can now see sample bid request and sample bid response data within Filtered bids section for your display/video buying activity. Learn more

Policy updates

Social Casino CTD beta launched: AdX buyers can now run app install ads for social casino advertisers. Learn more

Training updates

What's new with Ad Exchange - 11/15 Recording: If you couldn’t join our product specialists live to learn about the new features available on the Ad Exchange, see the recording below from our most recent training. Learn more

What's new with Ad Exchange Policy and UI? - 12/6 Recording If you couldn’t join our product specialists live to learn about the latest Ad Exchange Policy and UI updates, see the recording below from our most recent training. Learn more

 

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