Updates and announcements for February 2017
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Starting January 2, 2017 Flash display ads will no longer run through Ad Exchange. Learn more
Starting July 3, 2017 AdX and DFP Publishers are migrating to HTML5 (both the SDK and VPAID Adapters) which will significantly impact the number of video callouts that accept flash. Video buyers mut be prepared with creatives that have HTML5 media in their VAST snippet. Learn more
Starting February 13, 2017, Discoverable Private auctions will be deprecated. The "Discoverable by all buyers" checkbox will be removed from the AdX UI.
Real-time bidding updates
AdX added a new is_rewarded field to the Video message within the bid request.
This new signal identifies whether or not the video impression is for a rewarded video unit. AdX is expecting to fully support Rewarded Video ad inventory through open auction and all deal types later this year. Rewarded video creatives give users a choice to watch a video ad to completion in order to receive some sort of reward (i.e. more lives in a game, access to more articles, etc.) Format increases user choice and improves performance (high completion rates).
Earlier in February, AdX began enforcing new policies to limit excessive resource usage from ads and improve the ad experience for users. If an ad has a download size larger than 5 MB (display ads only), loads more than 100 HTTP/HTTPs calls, or sets more than 25 cookies, AdX will disapprove the creative for excessive resource usage.
Bid Data Sharing
Enabling the bid data sharing feature in the Ad Exchange buy-side user interface allows you to receive useful bid data from other participating buyers for certain features (such as feedback on lost bids). Additionally, your bid data is shared with publishers in the form of a "Bid Landscape" report. From March 15, 2017 onwards, if you have enabled the bid data sharing feature, we will provide publishers access, initially via our Data Transfer service, to query-level bid data, which provides them with more useful insight into the value of their advertising inventory on Ad Exchange. For example, a publisher may be able to see every bid submitted on their inventory via our sell-side data transfer files. You can enable or disable* this functionality at any time in the buy-side user interface. Learn more