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Updates and announcements for January 2017


Real-time bidding updates

Policy updates

Training updates

View the announcement archives


Flash deprecation

Starting January 2, 2017 Flash display ads will no longer run through Ad Exchange. Learn more

Starting July 3, 2017 AdX and DFP Publishers are migrating to HTML5 (both the SDK and VPAID Adapters) which will significantly impact the number of video callouts that accept flash. Video buyers mut be prepared with creatives that have HTML5 media in their VAST snippet. Learn more


Real-time bidding breakout updates

VAST Version signal launched: VideoProtocol

A new field, publisher_country, has been added to RTB callout


Policy updates

New category for Deals allowed: Birth Control


Training updates

Making Programmatic Guaranteed Deals - 1/26 eLearning

This course helps clients understand:

  • What Programmatic Guaranteed Deals are and how they differentiate from other deal types
  • Which campaigns are best suited for Programmatic Guaranteed Deals
  • How to make these deals with publishers using the Ad Exchange or Bid Manager Marketplace

Learn more


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