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Announcements

Updates and announcements for April 2017


Highlights

Interface updates

Training updates


View the announcement archives

 

 

  Highlights

Flash deprecation

Starting July 3, 2017 AdX and DFP Publishers are migrating to HTML5 (both the SDK and VPAID Adapters) which will significantly impact the number of video callouts that accept flash. Video buyers mut be prepared with creatives that have HTML5 media in their VAST snippet. Learn more

 


Interface updates

New Query Tool metrics and dimensions
Several new metrics and dimensions have been added to the Query Tool, providing valuable insights when buying.

Metrics:
  • Measurable impressions
  • Measurability rate
  • Viewable impressions
  • Viewability rate
Dimensions:
  • Page category
  • App as a new platform type
  • Mobile app store
  • Hours as a new time segment
Learn more

 


Training updates

Boost user engagement with native ads
Take the new Making Programmatic Guaranteed Deals eLearning course to learn how to set up these deals using Marketplace. Learn more

 

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