Updates and announcements for September 2017
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Auction Packages (Beta)
An auction package is a collection of Ad Exchange open auction inventory specified by targeting criteria set by you or other buyer accounts. Auction packages enable Ad Exchange buyers to package quality inventory that can be easily shared across multiple buyers, spanning DSPs. In addition, auction packages enable buyers to target using a large selection of criteria, including some Real-Time Bidding (RTB) signals that may not have been integrated by demand-side platforms (DSPs). Learn more about Auction Packages
Real-time bidding updates
Reducing buying friction
In order to reduce buying friction, we will soon be making two key changes:
- Extending the RTB deadline: We are increasing the RTB deadline for bidders to respond (the current deadline is 100ms). Bidders should review the deadline provided in the bid request to make use of the extra time. In OpenRTB, the deadline can be found in the tmax field. In AdX proto, a new field called response_deadline_ms will be added.
- Change in the creative review process (for China and Russia): We will no longer be holding creatives for manual review on users outside of China and Russia when the publisher billing address is within China and Russia. No changes will be made for users that are based within China and Russia. There is no change required by bidders. No AdX policies were amended as a result of this process change. Bidders will remain responsible for ensuring that their use of adX and their creatives comply with all applicable laws and AdX policies.
Native Ad inventory
Matched content inventory from AdSense publishers is now available to AdX buyers. Since the matched content ad unit is Native to AdSense publishers, the new inventory is made available as Native Ad inventory. Follow the current specs for Native ads to successfully bid on the new Native inventory via AdX. Learn more the specs for Native Ads
Buyers can buy rewarded inventory via Open Auction using the is_rewarded signal
DoubleClick Ad Exchange Optimization e-learning
We’re excited to announce a new DoubleClick Ad Exchange learning path in Academy for Ads, Optimize bids and creatives in Ad Exchange. This training is geared toward advanced Ad Exchange users who plan, implement, measure, or optimize campaigns. Learn more about optimizing bids and creatives in Ad Exchange