Updates and announcements for February 2018
View the announcement archives
Removing restrictions on content from sensitive categories (previously not available through Real-time bidding)
Rewarded Video now available
This inventory can be great for buyers interested in high completion rates, click to play user experiences, high engagement rates, and mobile app. Learn more about Out-stream video ads
Ads.txt Targeting now available in Auction Packages
Authorized Inventory (ads.txt) is now available for targeting in Auction Packages. For easier adoption, buyers can use the AdX curated Auction Package, which includes only DIRECT, authorized inventory. Learn more about Auction Packages
Updates to pretargeting for deals
The following changes to how pretargeting settings apply to deals have been made. They are currently available for non-Programmatic Guaranteed accounts. (coming soon for Programmatic Guaranteed accounts) Learn more about pretargeting configurations.
- By default, callouts will be sent regardless of pretargeting settings for inventory associated with PG deals (buyers will not be able to modify this setting)
- Buyers will get an account-level setting to control whether they want their pretargeting settings ignored or overwritten for PD/PA deals
- The deals section will be removed from the pretargeting interface
- Bidders will receive an increase in the number of callouts associated with their deals.
Multi Tier Quota Enforcement (MTQE) deprecated
Multi Tier Quota Enforcement (MTQE) has been deprecated for new accounts, and will be deprecated for all accounts by the end of Q1. Users will soon be able to set QPS caps for each of their pretargeting configurations, in a easier and more intuitive alternative. Learn more about pretargeting configurations
Real-time bidding updates
As an OpenRTB parity feature, bidders are no allowed to return the entire raw VAST XML inline in the bid response, rather than requiring the response to contain a URL that redirects to the VAST XML.
Ad Exchange Buyer pricing rules will be removed from RTB Proto
In an effort to simplify the AdX proto, AdX Buyer Pricing Rules from RTB Request have been removed from the bid request. Learn more