Updates and announcements for April 2018
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The developer docs on AdX protocol buffer and OpenRTB extensions related to GDPR were updated. Learn more
In-feed and In-article
RTB Graphs v2 (Beta)
A new version of the RTB Graphs (currently in beta) will be introduced in May with the addition of Bidder Health, Web Inventory Hosted Match Rates, and Latency graphs. Learn more
Real-time bidding updates
Filtering Assist (Beta)
Allows bidders to easily reduce their pre-auction bid filtering by helping them avoid submitting bids with creatives that will certainly be filtered.
Social Casino Games
Social Casino Games will now be classified as a Sensitive Category for Publishers and as such, filtering might happen if Publishers exclude this category. Learn more
Additional languages introduced
10 additional languages have been introduced to Ad Exchange: Arabic, Filipino, Malay, Thai, Hindi, Urdu, Bulgarian, Czech, Slovak, and Ukrainian. Learn more
iOS pop-up bug
Ad Exchange will no longer allow rich media creatives that use video in iOS apps due to the widespread lack of playsinline attribute on such creatives. Longer-term we hope to build detection of playsinline to filter non-compliant creatives.