Promotion extension requirements
Promo codes in Promotion extensions
The following is not allowed:
Text in the Promo code field that isn’t a promo code
Examples: Product descriptions, phone numbers, promotional statements
Related policies and common disapprovals
The following AdWords policies are especially relevant to promotion extensions and are often associated with disapprovals. Learn about what happens if you violate our policies.
EditorialThe standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. See the Editorial policy for more information.
TrademarksGoogle may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
Unavailable offersProducts or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. See the Unavailable offers policy for more information.
Unclear relevanceAll information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
Unavailable languageAll ads and extensions must be written in a supported language and link to a destination in a supported language. See the Unsupported language policy for more information.