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Price extension requirements

Price extensions provide structured information to help users make a decision on which ad to click. Price extensions are subject to the standard AdWords policies and the requirements below.

Header and description requirements

The following is not allowed:

Price information in the header or description

Note: This policy does not apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.

Promotional text in the header or description

Examples: Including “Sale” in the header, adding “Free Shipping” to the description

URL requirements

The following is not allowed:

Extension URLs that do not lead to the same final URL domain as the text ad they are attached to

Brand requirements

The following is not allowed:

Headers containing anything other than brand names

Headers containing brands that aren’t offered by your business

Descriptions containing anything other than information about the brand mentioned in the header

Event requirements

The following is not allowed:

Headers containing anything other than information about specific events

Note: Event headers can contain information about the date of the event, location of the event, type of event, or performer.

Descriptions containing anything other than details about the event mentioned in the header

Location requirements

The following is not allowed:

Headers containing anything other than names of locations relevant to your business

Descriptions containing anything other than details about the location mentioned in the header

Neighborhood requirements

The following is not allowed:

Headers containing anything other than the names of sub-regions or districts within a city or region

Descriptions containing anything other than details about the neighborhood mentioned in the header

Product category requirements

The following is not allowed:

Headers containing anything other than names of product categories

Descriptions containing anything other than details about the product category mentioned in the header

Troubleshooter: Product category requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Product category header only names a specific category of products and not individual products or brand names. Check that the description only contains additional details about that product category.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Product tier requirements

The following is not allowed:

Headers containing anything other than levels or sizes of a product

Descriptions containing anything other than details about the product tier mentioned in the header

Troubleshooter: Product tier requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Product tier header only names specific levels or sizes of products (such as “Deluxe”) and not individual products or brand names. Check that the description only contains additional details about that product tier.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Service requirements

The following is not allowed:

Headers containing anything other than types of services

Descriptions containing anything other than details about the service mentioned in the header

Service category requirements

The following is not allowed:

Headers containing anything other than services categories

Note: Categories should collectively describe several different but related services, such as "Dental" or "Car repair."

Descriptions containing anything other than details about the service category mentioned in the header

Troubleshooter: Service category requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Service category header only names a specific service category, not the names of the individual services that fall under that category. Check that the description only contains additional details about that service category.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Service tier requirements

The following is not allowed:

Headers containing anything other than levels of a service

Descriptions containing anything other than details about the service tier mentioned in the header

Troubleshooter: Service tier requirements
  1. Read the policy above to learn what we don't allow. Make sure that the Service tier header only names a specific levels of service (such as "3-star hotel") and not individual services. Check that the description only contains additional details about that service tier.
  2. Edit your extension to make it comply with this policy.
    • On your Extensions page, hover over the extension you want to edit.
    • Click the pencil icon next to your extension to edit it.
    • Click Save when you're done.

    Once you edit and save your extension, it's sent for review. Most extensions are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the extension, we can approve it to start running.

If you aren't able to fix these violations or choose not to, remove your extension to help prevent your account from becoming suspended in the future for having too many disapproved extensions.

Related policies and common disapprovals

The following AdWords policies are especially relevant to price extensions and are often associated with disapprovals. Learn about what happens if you violate our policies.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Editorial

The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. See the Editorial policy for more information.

Unavailable offers

Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. See the Unavailable offers policy for more information.

Trademarks

Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
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