Search
Clear search
Close search
Google apps
Main menu

Call-only ad requirements

Call-only ads are text ads that include a phone number and are designed to encourage calls rather than clicks. They appear exclusively on mobile phones. Call-only ads are subject to the standard AdWords policies and the requirements below.

Inaccurate business name in call-only ads

The following is not allowed:

An inaccurate business name, or a business name that does not clearly represent the advertised business or disambiguate from similar businesses

Promotional language in the business name field

Examples: "Buy Acme Shoes" or "Sale at Acme Home Services"

Given the wide variety of business names, there are special considerations for the following:

Domain-based business names: You can use your domain name as your business name, using appropriate spacing between words. For example, www.acmesolutions.com could be identified as "Acme Solutions" in the ad.

Resellers and authorized dealers: If you are an authorized reseller or dealer for a product or service, use appropriate qualifying language. For example, a car dealer of Acme vehicles in San Antonio could use the business name "Acme of San Antonio."

Service providers: Examples of other accepted business names include "Mountain View Plumbers" or "Taxi NYC."

Related policies and common disapprovals

The following AdWords policies are especially relevant to call-only ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Unacceptable phone number

Phone numbers in ads and extensions must be accurate, active, and relevant to the business being advertised. See the Unacceptable phone number policy for more information.

Unverified phone number

To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and extensions. See the Unverified phone number policy for more information.

Adult content

To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Call-only ads can’t contain any adult-oriented content.

Unavailable offers

Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. See the Unavailable offers policy for more information.

Trademarks

Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
Was this article helpful?
How can we improve it?