Gambling and games
We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper AdWords certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.
Below are some examples of gambling-related content that we allow only under certain conditions.
Offline gambling
Promotion of physical, real-money gambling establishments or "brick and mortar" casinos
Examples: Casino in Las Vegas or Macau, offline poker tournaments
Promotion of physical, real-money gambling establishments or "brick and mortar" casinos
Online gambling
If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification.
Examples: Online casinos or bookmakers, bingo or slots sites or apps, online lottery ticket or scratch card purchase, online sports betting, games played with virtual currencies or items that have real-world value
Examples: Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content
Online non-casino games
Examples: Fantasy sports, online chess tournaments, or "match-three" video games played for money or prizes
Social casino games
Social casino game ads are allowed if they comply with the policies below and the advertiser has received the proper AdWords certification. Social casino game ads must target approved countries and should not appeal to minors. Check local regulations for the areas you want to target.
For social casino game ads and destinations, the following is not allowed:
Social casino game destinations that offer gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game.
Gambling country restrictions
In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. Check for restrictions by country, below. If a country isn't listed, it means AdWords currently does not support gambling advertising in that country.
| Product | Allowed? | Details |
| Mahjong |  Not allowed |
Google doesn't allow the promotion of Mahjong when the exchange of money is involved. |
| Product | Allowed? | Details |
| Online gambling |  Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:
|
| Online gambling information | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling products as long as the advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is licensed according to all applicable regulations in Austria and, in the case of sports betting, provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling products as long as the advertiser is a company registered in Belgium, and if the online gambling activity requires a license, the advertiser provides a valid license number:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is a company registered in Belgium, and if the relevant online gambling activity requires a license, the advertiser provides a valid license number:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Bulgarian gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as they are licensed by the Bulgarian gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling products by state-licensed entities:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state-licensed entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Croatian gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as they are licensed by the Croatian gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Czech gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads for the following types of online gambling as long as the operator is licensed by the Danish Gambling Authority:
Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. |
| State-operated online gambling | Allowed with limitations |
Google allows licensed state operators to advertise the following gambling-related products:
Advertisers must also be certified with Google. See how to apply. Advertisers who provide information about, or a comparison of, gambling services, but do not themselves provide gambling activities that require a license can also apply, but must only link to the sites of licensed operators. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ARJEL operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming. Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ARJEL (Autorité de Régulation des Jeux En Ligne), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Sports betting, horse racing betting, lotteries | Allowed with limitations |
Google allows ads for the following online gambling provided that the operator or intermediary is in possession of a valid gambling operator license or intermediary license and an advertisement permission, both issued by the competent German authorities.
Advertisers must also be certified with Google. See how to apply. Also, all advertisers must also follow the advertisement guidelines found at recht.nrw.de. |
| Gambling-related content | Not allowed |
Google doesn't allow any "game of chance" (Glücksspiel in German) such as raffles. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling provided the operator is appropriately authorized by the Greek authorities:
Advertisers must also be certified with Google. See how to apply. |
| Online gambling-related products | Allowed with limitations |
Google allows ads for the following online gambling-related products provided the operator is appropriately authorized by the Greek authorities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling, when operated by state-licensed entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows online casino games as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Rummy | Allowed |
Google AdWords allows Rummy advertisements to target India as long as the advertisement doesn't promote any other form of online gambling. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the AASA (Amministrazione autonoma dei Monopoli di Stato) and provides a valid operating license number:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the AASA (Amministrazione autonoma dei Monopoli di Stato) and provides a valid operating license number:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows government-controlled gambling (horse, motorboat, bicycle and auto racing), but only announcements from the event organizers. Google doesn't allow advertising for gambling online on the events.
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows gambling-related lotteries by state licensed entities.
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state-run or state-licensed entities:
Advertisers must be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Lithuanian gambling authorities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following types of online gambling as long as the advertiser is an operator registered with the Secretaria de Gobernacion and provides a valid license number:
Please note that ads aren't allowed to promote poker if they target Mexico. Advertisers must publish a warning on their landing page and also in their ads indicating that gambling isn't for minors (such as "prohibido para menores"). Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Offline gambling | Not allowed |
Google doesn't allow offline gambling content, including brick and mortar casinos. |
| Online gambling | Not allowed (with the exception of lotteries) |
Google doesn't allow online gambling content, including:
Note: UK State-owned or government-licensed lotteries are allowed. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Not allowed |
Google doesn't allow online gambling content, including:
|
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state run entities:
Advertisers must also be certified with Google. See how to apply. |
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Portuguese authorities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as they are licensed by the Portuguese authorities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
Advertisers must also be certified with Google. See how to apply. |
| Online gambling-related products | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| National or state lotteries | Allowed with limitations |
Google allows national or state lotteries. Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
Google allows ads promoting the following online gambling-related products by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Online gambling-related products | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Slovakian authorities:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as they are licensed by the Slovakian authorities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows the following online gambling by state-run entities:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows sports betting as long as the advertiser is licensed to show such ads.
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following types of online gambling as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses:
Advertisers must also be certified with Google. See how to apply. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered with the Spanish gambling authority and provides the relevant valid licenses:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling as long as the advertiser is registered with the appropriate authority and submits valid licensing:
Google allows ads promoting the following online gambling-related products by state-run entities:
For both of the above, advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state licensed entities:
Advertisers must also be certified with Google. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products by state licensed entities:
Advertisers must also be certified with Google. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling-related products by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Product | Allowed? | Details |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.
Advertisers must also be certified with Google. See how to apply. Note: Google does not allow online gambling content in Northern Ireland. |
| Gambling-related products | Allowed with limitations |
Google allows ads promoting the following gambling-related products:
Advertisers must also be certified with Google. See how to apply. Note: Google does not allow online gambling content in Northern Ireland. |
| Product | Allowed? | Details |
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
| Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling by state-run entities:
Advertisers must also be certified with Google. See how to apply. |
| Product | Allowed? | Details |
| Gambling-related content | Not allowed |
Google doesn't allow the following gambling-related content:
|
| Cash games | Not allowed |
Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value. |
Social casino games country restrictions
AdWords accounts can target social casino ads only to the countries listed in the two groups below. Due to differences in legal and technical requirements, a single AdWords account can’t target countries from both groups. Advertisers who want to target both groups of countries must create a separate account for each group.
Australia, Austria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Israel, Italy, Japan, Latvia, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Romania, Serbia, South Africa, Spain, Switzerland, United Kingdom, United States
| Product | Allowed? | Details |
| Social casino games | Allowed with limitations |
Google allows social casino game ads if:
Advertisers must also be certified with Google. See how to apply. |
Hong Kong, India, Korea, Malaysia, Taiwan, Thailand, Vietnam
| Product | Allowed? | Details |
| Social casino games | Allowed with limitations |
Google allows social casino game ads if:
Advertisers must also be certified with Google. See how to apply. |
How to fix a violation
Here's more detail about each violation and what you can do if your ad is disapproved.
- Read the policy above to see the types of gambling-related content that we don't allow and the country-specific restrictions for places that your campaign targets. If you're not properly licensed to promote gambling, you won't be able to run ads promoting gambling-related content.
See the country requirements
If you do meet the requirements: - Apply to be certified by Google. If you haven't already, send us your official gambling licensing information -- see how to apply. You need to complete the application form for every country that you'd like to target. If your application is approved, please request a review of your disapproved ads so they can start running.
- Target your certified location. If you are properly licensed and have already been certified by Google, edit your location targeting to target only the countries for which you submitted in your certification request. If you'd like to target a new location, you need to apply again specifically for that country. Once you're targeting only countries where you've been certified by Google, please request a review of your disapproved ads so they can start running.
If you don't meet the requirements: - Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
Request a review - Change your ad's landing page. If your ad leads to content that violates this policy, edit the landing page to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.
Or, you can change your final URL to point to another part of your website or app that doesn't violate this policy. - Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.
Take me to my account
Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running. If you've made changes to fix certain kinds of violations, you might be able to resubmit your entire campaign for review.- On your Ads tab, hover over the ad you want to edit.
- Click the pencil icon next to your ad to edit it.
- Click Save when you're done.
- On your Ads tab, look at the "Status" column. Hover over the white speech bubble
next to "Disapproved."
- Click "Resubmit my campaign for review." Remember that this link will appear only if your ad was disapproved for certain violations.
- Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign.
next to "Disapproved."- Read the policy above to see the types of gambling-related content that we don't allow and the country-specific restrictions for places that your campaign targets. If you're not properly licensed to promote gambling, you won't be able to run ads promoting gambling-related content.
See the country requirements
If you do meet the requirements: - Apply to be certified by Google. If you haven't already, send us your official gambling licensing information -- see how to apply. You need to complete the application form for every country that you'd like to target. If your application is approved, please request a review of your disapproved ads so they can start running.
- Target your certified location. If you are properly licensed and have already been certified by Google, edit your location targeting to target only the countries for which you submitted in your certification request. If you'd like to target a new location, you need to apply again specifically for that country. Once you're targeting only countries where you've been certified by Google, please request a review of your disapproved ads so they can start running.
If you don't meet the requirements: - Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:
Request a review - Change your ad's landing page. If your ad leads to content that violates this policy, edit the landing page to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.
Or, you can change your final URL to point to another part of your website or app that doesn't violate this policy. - Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.
Take me to my account
Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running. If you've made changes to fix certain kinds of violations, you might be able to resubmit your entire campaign for review.- On your Ads tab, hover over the ad you want to edit.
- Click the pencil icon next to your ad to edit it.
- Click Save when you're done.
- On your Ads tab, look at the "Status" column. Hover over the white speech bubble
- Click "Resubmit my campaign for review." Remember that this link will appear only if your ad was disapproved for certain violations.
- Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign.
- Apply to have another website certified by Google. If you want to promote a different website than the one you originally applied for, submit another application -- see how to apply. You need to complete the application form for every country that you'd like to target. If your application is approved, please request a review of your disapproved ads so they can start running.
- Use the approved website for your ad. Edit your ad's URL to match the one you submitted in your certification application.
Take me to my account- On your Ads tab, hover over the ad you want to edit.
- Click the pencil icon next to your ad to edit your ad's URL.
- Click Save when you're done.
Apply for certification to promote gambling
- See the policy and country-specific requirements, and confirm that you meet those requirements.
- Apply for certification:
- If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the AdWords Help Center. To help prevent unnecessary delays, be sure to provide all of the requested information.
- If you operate in one of the countries where we allow only state-run entities, please use this form. When completing the form:
- In Summary of the issue: Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL.
- In Campaign name and Ad group name: Enter N/A if you haven’t set up a campaign or ad group yet.
- If you are a social casino game operator, please use this form to submit your website URL or app, AdWords customer ID, and the country group you are targeting.
- If you want to target more than one country, please submit a separate application form for each country.
Effect of the policy
If your ad meets the requirements above and gets approved, here are details of how it can run:
| Certification |
|---|
 Advertisers need to apply for certification from Google in order to run certain types of gambling-related ads. See more details above. |
| Country |
|---|
See the requirements above to learn where certain kinds of gambling ads can and cannot run.
|
| Ad platform | |
|---|---|
 Can run gambling ads:
|
 Cannot run gambling ads:
|
| Ad Network | |
|---|---|
| Google Search: Gambling ads can show on Google and our Search Network. However, if someone has enabled the SafeSearch feature, they will not see this type of ad. Display Network: Gambling ads can show on partner sites that have opted-in to show such content. Social casino game ads can show on partner sites, but not on those that have opted out of showing such content. |
AdX Seller Network: Gambling ads are not allowed to show on these partner sites. |
| Ad Formats |
|---|
Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads. The Personalized advertising policy also applies to all personalized ads. Here are some typical examples, though they may vary: Cannot promote gambling:
|
What happens if you violate our policies
Ad or extension disapproval: Ads and extensions that don't follow this policy may be disapproved. A disapproved ad won't run until the policy violation is fixed and the ad is approved.
Account suspension: An account may be suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup. Learn more about suspended accounts.
To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.