Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm or injury.

Below are some examples of products and services that we consider to be dangerous, which you should avoid in your ads. Learn about what happens if you violate our policies.


Products that are designed to explode and could cause damage to nearby people or property.

Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades.

Instructional materials on how to make explosives

Example: Bomb-making site


Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defence, or combat.
(Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.)

Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns.

Any part or component that's necessary to the function of a gun

Examples: Ammunition, ammunition clips, silencers or ammunition belts

Other weapons

Knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defence or combat

Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism).

Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes

Any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defence or combat

Examples: Throwing stars, brass knuckles, tasers, pepper spray

Recreational drugs

Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs".

Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs".

Products or services marketed as facilitating recreational drug use

Examples: Pipes, bongs, cannabis coffee shops

Promotion of instructional content about producing, purchasing or using recreational drugs

Examples: Forums to exchange tips or recommendations on drug use


Tobacco or any products containing tobacco.

Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco.

Products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption.

Examples: Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars.

Products designed to simulate tobacco smoking

Examples: Herbal cigarettes, electronic cigarettes, or e-cigarettes.

Need help?

If you have questions about our policies, let us know: Contact AdWords Support
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