圖像廣告

有哪些相關政策?

圖像廣告是指隨圖片一起顯示的廣告。文字廣告適用的規則,通常也適用於圖像廣告。為確保您的圖像廣告內容得宜,我們對圖像廣告格式的使用也設有額外規定,下面為您詳細說明。下方政策適用於獨立圖像廣告,以及使用廣告圖庫製作的圖像廣告。

技術相關規定

Non-animated image ads

File type
  • .JPEG
  • .JPG
  • .PNG
  • .GIF
File size
  • 150 KB or smaller
Image size
  • Vertical rectangle: 240 x 400
  • Mobile leaderboard: 320 x 50
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes

Animated image ads

File type
  • .GIF
File size
  • 150 KB or smaller
Image size
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes
Animation length and speed
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS

HTML5 ads

File type
  • .ZIP

A ZIP file may contain any of the following file types:

  • .CSS
  • .JS
  • .HTML
  • .GIF
  • .PNG
  • .JPG
  • .JPEG
File size
  • 150 KB or smaller
Image size
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Mobile leaderboard: 320 x 50
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes
Supported features

Important

  • Only HTML5 ads created with Google Web Designer are supported.
  • Assets in the ZIP file can be any combination of the supported file types. See the “File types” section in this table.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • Only tap components are supported. Videos and maps are not supported.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Expandable ads are not supported.
  • Local storage methods cannot be used in HTML5 ads.

Flash ads

File type
  • .SWF (Flash)
File size
  • 150 KB or smaller
Image size
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970x90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050
See sample image sizes
Animation length and speed
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Flash ads must be 24 fps or slower
Flash version
  • Important
    AdWords currently supports only Adobe Flash Player versions 4 through 10.1. If your ad uses any other version (such as 10.2), it cannot be uploaded.

  • Including these parameters can cause Flash ads not to work in some cases.

How to determine if a Flash ad is running as an HTML5 ad
Not all Flash ads can be converted to HTML5. To see whether your Flash ad will convert, upload it to the Swiffy tool. If this tool is able to convert your ad, then your ad will be automatically converted when it is uploaded to AdWords.

To see in your AdWords reports whether your Flash ad was converted, segment your ad table by devices. If you see mobile or tablet impressions for a Flash ad, then your ad was converted.

In the future, we will be providing a notification on all converted Flash ads. We expect this to be available in late 2015.

Where Flash and HTML5 ads run
Flash ads that have been converted to HTML5 will be able to run on any inventory that supports either ad format.

Image ad sizes by region

Here are more image ad sizes that you can use, depending on the region where you show your ad. These ad sizes are available for non-animated image ads, animated image ads, and Flash ads.

Keep in mind

Some image ad sizes are available only in some regions.

Ad type Dimension Size limit Regional use
PL billboard 750x100 150 KB One of the more popular ad sizes in Poland
PL double billboard 750x200 150 KB One of the more popular ad sizes in Poland
PL triple billboard 750x300 150 KB One of the more popular ad sizes in Poland
Vertical rectangle 240x400 150 KB One of the more popular ad sizes in Russia
Panorama 980x120 150 KB One of the more popular ad sizes in Sweden
Top banner 930x180 150 KB A popular ad size in Denmark
Triple widescreen 250x360 150 KB One of the more popular ad sizes in Sweden
Netboard 580x400 150 KB One of the more popular ad sizes in Norway

 

Click tags

Google doesn't allow Flash ads that don't support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign.

  • On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between.
  • The variable name must be spelled "clickTAG" (upper-case TAG; no space between click and TAG) and not "click tag," "Click Tag," or any other form.

ClickTAG parameter code for ActionScript 2:

   on (release)
   {
    if (clickTAG.substr(0, 5) == "http:" || clickTAG.substr(0, 6) == "https:")
    {
     getURL(clickTAG, "_blank");
    }
   }

ClickTAG parameter code for ActionScript 3:

import flash.events.MouseEvent;
import flash.net.URLRequest;
// ......
someButton_or_displayObject_to_receive_mouseClick.addEventListener(
   MouseEvent.CLICK,
   function(event: MouseEvent) : void {
     flash.net.navigateToURL(new URLRequest( root.loaderInfo.parameters.clickTAG), "_blank");
     }
   );

In the ActionScript 3 example, replace someButton_or_displayObject_to_receive_mouseClick with the actual name of the button that will receive the click.

ClickTAG parameter code to check for the https: prefix:

   on (release)
     {
       if (clickTAG.substr(0, 5) == "http:" || clickTAG.substr(0, 6) == "https:")
       {
        getURL(clickTAG, "_blank");
       }
     }

Note that it's not necessary to specify the landing page URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend "_root." or "_level0." to "clickTAG" above, resulting in "_root.clickTAG" or "_level0.clickTAG". It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.

Tracking event constraints

Google doesn't allow the specific tracking of user interactions that don't involve clicks. Tracking parameters that are not allowed include:

  • View-through tracking
  • Key-modifier tracking
  • Mouse location tracking
Coded behavior constraints

Google restricts the following coded behaviors:

  • Extra calls: Ad code cannot make external server calls for additional JavaScript or other functionality. All functionality must be localized to the code itself.
  • Tracking bypass: Ad behavior cannot be changed to avoid or eliminate the AdWords redirect URL.
  • Destination changes: Ads should direct users to a web page with the appropriate destination URL. It should not open the destination URL within the ad iFrame itself.
  • Integrated audio: Ads may contain user-initiated audio only.
  • Cursor behavior: Ads may affect or change a user's mouse cursor (arrow) within the parameters of the ad, but the user should be able to stop this interaction if it's non-user initiated or it should auto-stop after 5 seconds.
  • Random numbers: Ads may not include code that generates or uses random numbers.
  • Other disruptive behaviors: Ads may not be designed or coded to circumvent the basic and usual AdWords flow. This includes (but is not limited to) the ad being displayed normally to users, Google registering the impression, and a click directing the user to the destination URL indicated by the advertiser in their AdWords account.

For more details on Flash, including detailed technical specifications, refer to the official Flash help center.

內容相關規定

圖形配置
廣告必須填滿所選圖片大小的所有空間,而且不能歪斜或倒置。您不得將廣告劃分成不同區塊,也不得在同一則廣告中顯示多則相同或不同的廣告。另外,Google 也禁止廣告超出頁框或延伸為網站的一部分。

請注意,我們會在每則圖像廣告中加入一小張提供資訊的重疊圖片,但不會為了放進這張圖片而調整廣告大小。您無論如何都應該送出原始格式和大小的廣告 (但要將這張重疊圖片納入考量);如果您送出的廣告已事先調整過大小,顯示時可能會多出一塊空白。使用「廣告圖庫」製作標準圖像廣告或範本圖像廣告時,您可以在製作過程中預覽廣告與重疊圖片一起顯示的樣子。

關聯性與品質
圖像廣告的內容必須與您宣傳的網站明確相關。廣告圖片必須清晰且易於辨識,其中的文字要清楚易讀。我們禁止在廣告中使用模糊不清或無法辨識的圖片。

閃爍
Google 禁止在廣告中使用閃爍的背景或容易造成干擾的圖片。

模仿網站內容、新聞報導或文字廣告
Google 禁止廣告模仿發佈商內容/版面配置,或仿照新聞報導和專欄的形式。廣告也不得包含 Google AdWords 文字廣告的螢幕擷取畫面,或以任何方式模擬 AdWords 文字廣告。

家護網狀態
為避免使用者看到不當廣告,Google 會為所有的廣告設定家護網狀態。圖像廣告及其所連結的內容必須「闔家皆宜」,所有圖像廣告及相關網站都不可包含「非闔家皆宜」或「成人」內容。

廣告被拒登時怎麼辦?

如果您的廣告因違反這項政策被拒登,請參考下列提示以解決問題:

拒登原因 代表意義 目前解決方法
動畫長度違反規定 您的廣告動畫長度超過 30 秒。 將廣告動畫長度縮短至 30 秒以內。
圖片配置不正確 廣告的版面配置不符合慣例或超出頁框。 確保廣告依據選定圖片大小填滿整個廣告空間。廣告不得歪斜或倒置,也不得看起來像多則廣告。另外,請確定廣告未超出頁框或延伸為網站的一部分。
圖片/影片的品質不佳 您的廣告模糊不清或無法辨識。 將所有模糊不清或無法辨識的圖片從廣告中移除。
圖片/影片內容違反規定 您的廣告包含非闔家皆宜的內容。 修改廣告,將成人內容或不適合闔家瀏覽的內容全部移除。

如何將廣告重新送交審核?

如果您的廣告遭到拒登,只要加以編輯並儲存即可重新送交審核。為了避免廣告再次遭到拒登,請確保您的廣告有確實遵守我們的政策,而且所有相關拒登內容都已在儲存前刪除。

編輯廣告的方法如下:

  1. 前往帳戶中的 [廣告] 分頁
  2. 將滑鼠移至表格中要編輯之廣告列的上方,按一下廣告旁的鉛筆圖示,即可開始編輯廣告。
  3. 廣告編輯完畢後,請按一下 [儲存]。

編輯並儲存廣告後,「狀態」欄會由「已拒登」轉變為其他狀態,像是「審核中」或「符合資格」。廣告審核通常會在 1 個工作天內完成,但部分廣告的審核程序較為繁複,因此所需時間可能較長。

違反政策會有什麼後果?

  • 廣告拒登:違反本政策的廣告可能會被拒登。被拒登的廣告將會停止放送,直到違規問題獲得修正並通過核准後才會恢復放送。
  • 網域停權:我們可能會將違反這項政策的網站停權,也就是說,在修正問題之前,您無法宣傳此網站。
  • 帳戶停權:屢次或嚴重違規的帳戶可能會被停權。這表示帳戶中的廣告會全面停止放送,您也無法再透過 Google 刊登廣告。所有相關帳戶連帶會被永久停權,就算新開設的帳戶也無法受理。進一步瞭解帳戶停權

聯絡資訊

如果對本政策仍有疑問,請透過下方連結與我們聯絡。連結會引將您帶往相關的表單,方便您提問。
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