Weapons

What's the policy?

Google AdWords doesn't allow the promotion of weapons or devices designed to cause serious harm or injury. The promotion of weapons includes guns, gun parts or hardware, ammunition, bombs, knives, throwing stars, and brass knuckles.

We've created this policy to comply with legal regulations.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

United Kingdom
Product Allowed? Details
Stun guns Not allowed Not allowed In the UK, Google doesn't allow the promotion of stun guns.
United States
Product Allowed? Details
Airsoft guns Allowed Allowed with limitations In the US, Google allows the promotion of airsoft guns in ad text or as a product on the landing page, as long as the landing page has a disclaimer that guns are required to have the tip (1/4 inch) of the barrel permanently colored in blaze orange.

Examples

Product Allowed?
Guns Not allowed Not allowed
Google doesn't allow the promotion of guns, such as pistols, rifles, shotguns, BB guns, sporting and hunting guns, air guns, blow guns, and operational antique, replica, and collectible guns.
Gun parts or hardware Not allowed Not allowed
Google doesn't allow the promotion of gun parts or hardware, such as clips, magazines, receivers, stocks, barrels, buttplates, grips, mount, forends, handguards, gun springs, gun triggers, silencers, converters, trigger guards, bayonets, chokes, firing pins, trigger assemblies, magazines, and magazine loaders.
Ammunition Not allowed Not allowed
Google doesn't allow the promotion of ammunition, such as bullets, shells, blank ammunition, reloading kits and equipment, and parts used to assemble ammunition (case, casings, brass, primers, tips, gun powder).
Bombs Not allowed Not allowed
Google doesn't allow the promotion of bombs, such as bomb-making equipment, flares, flare launchers, flare guns, non-battery operated receivers for flare guns, grenades, grenade launchers, rifle grenades, smoke grenades, and mines.
Knives Not allowed Not allowed
Google doesn't allow the promotion of knives, such as automatic knives, switchblade knives, balisong or butterfly knives, stiletto knives, assisted opening knives, spring blades, knives with a trigger release, throwing knives, military knives, combat knives, fighting knives, in addition to disguised knives, such as air gauge, belt buckle, and lipstick case and writing pen knives.
Throwing stars Not allowed Not allowed
Google doesn't allow the promotion of throwing stars.
Brass knuckles Not allowed Not allowed
Google doesn't allow the promotion of brass knuckles.
Airsoft guns Allowed Allowed*
(* Country-specific restrictions apply. See the section above.)
Google allows the promotion of airsoft guns.
Stun guns and tasers Allowed Allowed*
(* Country-specific restrictions apply. See the section above.)
Google allows the promotion of stun guns and tasers.
Swords Allowed Allowed
Google allows the promotion of this product.
Air blow guns Allowed Allowed
Google allows the promotion of this product.
Non-working antique guns Allowed Allowed
Google allows the promotion of this product.
Non-working replica guns Allowed Allowed
Google allows the promotion of this product.
Battery-operated flare guns Allowed Allowed
Google allows the promotion of this product.
Battery-run emergency flares Allowed Allowed
Google allows the promotion of this product.
Guns and ammunition books/magazines (reading material) Allowed Allowed
Google allows the promotion of this product.
Holsters Allowed Allowed
Google allows the promotion of this product.
Paint guns Allowed Allowed
Google allows the promotion of this product.
Paintball guns Allowed Allowed
Google allows the promotion of this product.
Rifle/gun scopes, scope mounts, and laser sights Allowed Allowed
Google allows the promotion of this product.
Kitchen knives Allowed Allowed
Google allows the promotion of this product.
Non-weapon hunting accessories Allowed Allowed
Google allows the promotion of this product.
Gun ranges Allowed Allowed
Google allows the promotion of this service.

What can I do if my ad gets disapproved?

If your ad gets disapproved for violating this policy, try reviewing the following tips to help resolve your issue:

Disapproval reason What does it mean? What do I do now?
Weapons Your ad or website is promoting weapons that violate our policy. Remove all references to weapons that violate our policy from your ad text and website. Once you've made any necessary changes, you can then resubmit your ad for review, following the instructions in the section below.

What can I do if my site gets suspended?

Review the guidelines above and make any necessary changes to your site. Once you've done that, request a re-review of your site by completing this contact form:
Request a re-review

If your site is re-enabled, your ads may resume running. If your ads remain disapproved, resubmit them for approval using the instructions below. We strive to review sites and ads as quickly as possible, usually within three business days. If you've been waiting more than three business days for your site or ads to be reviewed, please contact us.

How do I resubmit my ad for review?

If your ad gets disapproved, you can resubmit it for review by simply editing your ad and then saving it. To avoid getting disapproved again, make sure that your ad complies with our policies and that you remove any references to unacceptable content before saving your ad.

Here's how to edit your ad:

  1. Visit your account's Ads tab.
  2. Hover over the table row that lists the ad you want to edit. Click the pencil icon next to your ad, and you'll be able to edit your ad right there.
  3. Click Save when you're done editing your ad.

After editing and saving your ad, the Status column will change from "Disapproved" to another status like "Under review" or "Eligible." We review most ads within 1 business day. Some reviews may take longer because some ads require more complex review.

What happens if I violate this policy?

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with AdWords until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.
Contact AdWords Support Contact AdWords Support