Counterfeit goods

Our policy

Google AdWords prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

This policy applies to the content of your ad and your website or app.

If you're concerned about ads facilitating the sale of counterfeit goods, please file a complaint.

AdWords counterfeit vs. trademark policy

Our counterfeit policy concerns the actual goods promoted on the site or app featured in the ad; whereas, our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.

AdWords counterfeit vs. DMCA/Copyright/Pirated Goods

Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, movies, etc.).


Examples of prohibited products:
  • Products described as the following, or similar, when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner:
    • knock off
    • replica
    • imitation
    • clone
    • faux
    • fake
    • mirror image
  • Other non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Examples of acceptable products:

  • Authentic goods

Additional information

How can I comply with this policy?
Do not sell or facilitate the sale of counterfeit goods.

What are unacceptable, restricted, and acceptable products?

What happens if I violate this policy?

As noted above, Google AdWords strictly prohibits the sale or promotion for sale of counterfeit goods. Ads that do not comply with this policy will be disapproved and, in most instances, will result in account suspension.

If you think your ad was incorrectly disapproved, you can request a review through the Disapproved ads and policy questions form.

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