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Counterfeit goods

Google AdWords prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

This policy applies to the content of your ad and your website or app. Learn about what happens if you violate our policies.

If you're concerned about ads facilitating the sale of counterfeit products, please file a complaint.

Counterfeit goods

The following is not allowed:

Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Examples: non-authentic products that have brand name labels or logos

Additional information

AdWords counterfeit vs. trademark policy

Our counterfeit policy concerns the actual products promoted on the site or app featured in the ad; whereas, our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.

AdWords counterfeit vs. DMCA/Copyright/Pirated products

Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, movies, etc.).

Need help?

If you have questions about our policies, let us know: Contact AdWords Support
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