Topic targeting in AdWords Editor
With topic targeting in AdWords, you can show your ad on multiple related pages by adding a single topic target to your campaign. For example, show your ad on multiple sports webpages by adding a "Sports" topic target to your campaign.
To add topics in AdWords Editor, go to Placements. Topics should follow this general format:
The table below shows an explanation of the formula.
|For this part of the formula...||Use...||Notes|
||One of the following:
||Capitalization doesn't matter. For example, you can use
||Use one or more colons, with or without spaces.|
||Numeric topic code, such as
||See a list of topic codes.|
||The targeted topic, such as
||If the topic path has more than one part, use an angle bracket to separate them, such as:
For example, enter the following topic to target webpages related to movies:
Topic:34:Arts & Entertainment > Movies
If you changed the prefix and separators, you would get the same result:
Topic::34::Arts & Entertainment > Movies
CATEGORY:34:Arts & Entertainment > Movies
docvertical :: 34 :: Arts & Entertainment > Movies
You can omit either the ID or the target, but not both. Each of the following examples results in the same targeting as the example above.
Topic:Arts & Entertainment > Movies
If there's a conflict between the ID and the target, AdWords Editor ignores the target. In the following example, you'd still add the Movies topic:
To learn how to add placements (including topic targets) in AdWords Editor, visit the following articles: