Add a placement

1. Select Keywords and Targeting > Placements.
2. Click Add placement.
3. If prompted, select the campaign where you wish to add the new placement and click OK.
4. Enter your placement in the edit panel. Choose one of these formats:

   • Enter a website URL, such as www.example.com.
   • Enter a topic, following these formatting guidelines.

5. Optional fields:

   • Max. CPM, Max. CPC: Leave these fields blank to use the ad group default bid.
   • Bid adjustment: Enter a bid adjustment from -90 through +900, inclusive.
   • Status
   • Final URL: Leave this field blank to use the ad's final URL.

Related links

• Learn how to edit placements.
• Find out how to pause or resume placements.