Add, edit, and copy placements

If you'd like your ads to show on YouTube or Display Network, add them as placements to your ad groups. These could be placements related to your products or services, or online destinations that your customers visit.

Google's policy doesn't allow you to target placements that promote hatred, intolerance, discrimination, or violence towards an individual or group. All campaigns are subject to the Google Ads advertising policies. Learn more

You can combine multiple content targeting methods (placements, keywords, and topics), and your ads will target any of the selected content in your ad group to help you reach a broader audience.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Add placements

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Audiences, keywords, and content drop down in the section menu.
  3. Click Content, then select Placements.
  4. Click the pencil icon Edit setting, pencil icon. If you’re adding placements to a Display campaign, click Edit placements after you click the pencil icon Edit.
  5. Click Select an ad group, then select an ad group in the campaign that you want to edit.
  6. (Display campaigns only) Choose the targeting type for your placements.
    • Targeting (recommended): Narrow the reach of your ad group to the selected audiences.
    • Observation: Don't narrow the reach of your ad group.
  7. Select a placement type in the box that appears. Keep in mind that some placement types require you to search by a word, a phrase, a URL, or a video ID before you can include the placement type in your ad group:
    • Websites: Place your ads on specific websites. Requires a search in the placement box.
    • YouTube channels: Place your ads on specific YouTube Channels. Requires a search in the placement box.
    • YouTube videos: Place your ads on specific YouTube videos. Requires a search in the placement box.
    • Apps: Place your ads in specific apps. Requires a search in the placement box.
    • App categories: Place your ads in specific apps that fit a category (for example, “Books”). Eligible app stores include the Apple App Store and Google Play. You don’t need to use the search field to narrow down your results if you choose this placement type.
  8. Click the checkboxes next to the placements that you want to target.
  9. (Optional) To enter multiple placements, click Enter in the box, then enter your placement URLs. When you finish, click Add placements.
  10. Click Save.

Edit placements

You can pause, enable, or remove specific placements, edit placements, or edit bids that you’ve set on your placements.

  1. Click on the Views bar at the top, click Campaign type.
  2. Select Display campaigns or Video campaigns. Click Apply.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  1. Select the campaign you want to edit, then select an ad group in that campaign.
  2. Click the Campaigns icon Campaigns Icon.
  3. Click the Audiences, keywords, and content drop down in the section menu.
  4. Click Content, then click Placements.
  5. Click the checkbox next to the placement you want to edit.
  6. Click Edit, then choose how you want to edit the placement:
    • Change the status of a placement: Click Pause, Enable, or Remove.
    • Edit bids: Click Change bid adjustments, Change max. CPC bids, or Change max. CPM bids.
If you remove a placement, your ads may still appear on the placement that you remove if the ad group contains keywords, topics, or other phrases that match with the placement.

Copy placements to another ad group (Display campaigns only)

After you've set up placements for one ad group, you can copy your placements to other ad groups in Display campaigns.

To copy your placements:

  1. Click on the Views bar at the top, click Campaign type.
  2. Select Display campaigns, and click Apply.
Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  1. Select the campaign you want to edit, then select an ad group in that campaign.
  2. Click the Campaigns icon Campaigns Icon.
  3. Click the Audiences, keywords, and content drop down in the section menu.
  4. Click Content, then click Placements.
  5. Click the checkbox next to the placements you want to copy.
  6. Click Edit.
  7. In the “Edit” menu, click Copy (or Ctrl + C for windows and Cmd + C for mac on your keyboard).

To paste your copied placements:

  1. Click on the Views bar at the top, click Campaign type.
  2. Select Display campaigns, and click Apply.
  3. Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.
  4. Select the campaign you want to edit, then select an ad group in that campaign.
  5. Click the Campaigns icon Campaigns Icon.
  6. Click the Audiences, keywords, and content drop down in the section menu.
  7. Click Content, then click Placements.
  8. Click the checkbox next to the name of the ad group where you want to paste your placements.
  9. In the “Edit” menu, click Paste (or Ctrl + V for windows and Cmd + V for mac on your keyboard).

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