View the per-shop report

The per-shop report shows you an estimate of how many in-person visits you’re getting for each of your physical locations, and conversions from other shop-specific actions – like phone calls, website visits, getting driving directions and more. Using this information, you can move your budget around to increase the performance of shops that are already successful, or to shops that require more support. 

This article describes the per-shop report and how to use it. To learn more about other types of location-based reports, read measuring geographic performance.

Instructions 

  1. Click All campaigns or choose a specific campaign from the navigation panel on the left.
  2. Select Locations from the page menu on the left. 
  3. Click the Geographic report drop-down at the top of the page, then select Per-shop report
    • Optional: To add or remove columns in the per shop report, click the columns icon Columns in the upper right corner of the table, then select Modify columns. Learn more about custom columns

About your results

When you visit the per-shop report, you’ll be shown a series of local conversion actions by default. All of the metrics in this report represent all conversions for each location, even if the conversion action type isn’t included in the “Conversions” column that’s used by Smart bidding.

These are the columns shown by default:

Column name What it means
Local reach (impressions) The number of times that a shop's location-based ad was shown.
Call clicks The number of times that people clicked the “Call” button to call a shop after clicking an ad for that advertiser. This number doesn’t include whether calls were connected, or the duration of any calls. 
Driving directions The number of times that people clicked a “Get directions” button to navigate to a shop after clicking an ad for that advertiser.
Website visits

The number of times that people were taken to a shop's URL after clicking an ad for that advertiser. 

Note: This URL refers to the URL that the shop provided for location-based information (for example, the location detail page), and does not refer to the advertisement URL.

Shop visits The estimated number of times that people visited a shop after clicking an ad for that advertiser.

 

Other columns related to local conversion actions that you can add to the report:

Column name What it means
Menu The number of times that people clicked a link to view a shop's menu after clicking an ad for that advertiser.
Menu (view-through) The number of times that people clicked a link to view a shop's menu after viewing an ad for that advertiser.
Orders The number of times that people placed an order at a shop after clicking an ad for that advertiser.
Orders (view-through) The number of times that people placed an order at a shop after viewing an ad for that advertiser.
Call clicks (view-through) The number of times that people clicked the “Call” button to call a shop after viewing an ad for that advertiser. This number doesn’t include whether calls were connected, or the duration of any calls.
Driving directions (view-through) The number of times that people clicked a “Get directions” button to navigate to a shop after viewing an ad for that advertiser.
Website visits (view-through)

The number of times that people were taken to a shop's URL after viewing an ad for that advertiser. 

Note: This URL refers to the URL that the shop provided for location-based information (for example, the location detail page), and does not refer to the advertisement URL.

Other engagements The number of other conversions (for example, posting a review or saving a location for a shop) that occurred after people clicked an ad for that advertiser.
Other engagements (view-through) The number of other conversions (for example, posting a review or saving a location for a shop) that occurred after people viewed an ad for that advertiser. 

Attribution

On the path to a conversion, a customer may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to first clicks, last clicks or a combination of multiple clicks.

Local conversions will be attributed using the “last click” model. Learn more about attribution models

Related links

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