About parallel tracking

This article only applies to the new AdWords experience. Determine which AdWords experience you’re using.

Parallel tracking helps load your landing page more quickly which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background (without sending them to the tracking URLs first)

Currently, parallel tracking is an optional feature for advertisers who use click measurement for Search Network and Shopping campaign traffic.

This article explains how parallel tracking works. To opt-in to parallel tracking, follow the instructions in Use parallel tracking.

Important
 
Check with your click measurement provider to make sure their system is compatible with parallel tracking. Compatibility may vary based on the particular features you have enabled. If there is an incompatibility, your click measurement or landing page could stop working when you turn this setting on. If you're a click measurement solutions provider, you can find more information in our partners guide.

How it works

With parallel tracking, customers are delivered directly to your landing page while click measurement happens in the background.

Here’s what parallel tracking looks like:

  1. Customer clicks your ad
  2. Customer sees your landing page

At the same time, in the background:

  1. AdWords click tracker loads
  2. Tracking URL loads
  3. If you use more than one click tracker, additional redirects may load.

Without parallel tracking, customers go through one or more redirects after clicking your ad before they reach your landing page. This means it takes longer for customers to reach your landing page.

Here’s what tracking looks like without parallel tracking:

  1. Customer clicks your ad
  2. AdWords click tracker loads
  3. Tracking URL loads
  4. Possible additional tracking URL loads
  5. Customer sees your landing page
Was this article helpful?
How can we improve it?