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Get negative keyword ideas for search campaigns

Beyond the negative keywords that you come up with, you can use the search terms report to get more ideas on terms to add as negative keywords. The report shows actual terms that people searched for which both triggered your ad and led to a click. As you browse the report, you may spot some search terms that are related to, but isn’t exactly, what you sell. 

This article shows you how to use the search terms report for negative keyword ideas that help you better target customers interested in your product or service.

Before you begin

If you’re new to negative keywords, learn more About negative keywords.


Choose the AdWords experience you're using. Learn more

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Keywords.
  3. Click Search terms at the top.

    1. To see search terms for a selected group of keywords, click the Keywords page and check the boxes next to the keywords you’d like to see search terms for. Then click Search terms.
  4. Check the boxes next to the search terms that you'd like to add as negative keywords, then click Add as negative keyword.


    Make sure that your negative keywords don't overlap with your regular keywords, because this will cause your ad not to show.

  5. You can choose to add the negative keywords at the ad group level, or at the campaign level.
  6. Click Save.

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