About price assets

Price assets can add more value to your Search Network text ads by giving you a bigger showcase for your services and range of products, and by linking people directly to what interests them on your site. This allows people to find what they want more quickly through your ad.

As an example, let's say you own a hair salon. You could add more generic price assets for “Haircut,” “Hair Coloring,” and “Treatments” to campaigns with more general keywords. Or you could add assets to more targeted ad groups. Your “Hair Color” ad group might include assets like: “Partial Color,” “Full Color,” “Full Color + Conditioning,” and “Semi-permanent Gloss.” Price assets let you give people a range of what your business offers.

In this article, you’ll learn more about the advantages of price assets.

Note: Price assets link directly to your site, so it’s important to make sure your site is optimized for computers and all mobile devices. Learn how to Create an effective mobile site.

Benefits

Here are a few reasons to consider adding price assets to your ads:

Surface your offerings. Price assets showcase your business’s offerings in an interactive format users can scroll through.
Make shortcuts to conversions. When people click or tap a specific item on your price menu, they go directly to it on your site.
Increase your impact—with minimal work. You won’t need to make new text ads or edit your old ones.
Easily updated. Change your item names and description whenever you want, keeping them up-to-date for sales and special offers. And good news—you can edit your price assets without resetting their performance statistics.
Flexible and customizable. You can add price assets to an account, campaign, or ad group, depending on which ads you want them to show with. You can also specify the dates, days of week, or times of day your price assets \are eligible to show.

How it works

Price assets appear below your text ad on desktop and mobile, and give you more space to tell people details about what your business offers. They show as a set of up to 8 cards that people can view to review the different options and prices. From your price menu, people can go directly to the item that interests them on your site.

Before you begin

As you’re setting up your price asset, it’s important to keep in mind what people will be searching for when they come across your ad. Think about how specific your ads’ keywords are, and try to match that level of specificity in the asset you create. For instance, if your keywords are aimed at people searching for “luxury sheets,” then your asset should give people the specific information they’d want: the range of sheets they can buy and the price of each kind. Keep in mind that people searching for sheets most likely don’t want to find information about towels or rugs. Price assets may not be available in certain languages and currencies. Find out which languages and currencies are available for price assets in the section below.

Available languages and currencies

Price assets are currently available in English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Swedish.

Code	Currency
ARS	Argentine peso
AUD	Australian dollar
BOB	Boliviano
BRL	Brazilian real
CAD	Canadian dollar
CHF	Swiss franc
CLP	Chilean peso
COP	Colombian peso
EUR	Euro
GBP	Pound sterling
HKD	Hong Kong dollar
INR	Indian rupee
JPY	Japanese yen
MXN	Mexican peso
NZD	New Zealand dollar
PEN	Peruvian sol
PHP	Philippine peso
PLN	Polish złoty
SEK	Swedish krona
SGD	Singapore dollar
USD	United States dollar
VEF	Venezuelan bolívar
ZAR	South African rand

Certain asset types have requirements you’ll need to follow to showcase your ads. Refer to the section below for more information.

Requirements for each price asset type

Brands

All headers need to be actual brands offered and can't contain anything other than the brand names. For each header, the description should provide further information about that specific brand.

Example header: Google for Work
Example description: Professional email, calendars, and online storage

Events

All headers need to relate to specific events (such as date of event, location of event, type of event, or performer). For each header, the description should provide further details about that specific event.

Example header: November 19th or Country Music Festival, Austin
Example description: Country Music Festival, Austin or 11/19/16

Location

All headers need to be locations relevant to your business. For each header, the description should provide further details about that specific location.

Example header: San Francisco
Example description: Financial district, Marina, Mission

Neighborhoods

All headers need to be sub-regions or districts within a city or region. For each header, the description should provide further information about that specific neighborhood.

Example header: Hayes Valley
Example description: 1-bedroom, 2-bedroom condos

Product categories

All headers need to be variations of a product category. For each header, the description should provide further information specific to that product category.

Example header: Tennis shoes
Example description: Men’s, women’s, junior

Product tiers

All headers need to be levels or sizes. For each header, the description should provide further information about that specific tier.

Example header: Deluxe
Example description: Our largest gift basket
Services

All headers must be types of services. For each header, the description should provide further information about that specific service.

Example header: Teeth whitening
Example description: 30-minute walk-in appointment

Service categories

All headers need to be variations of a service category, which is a category that includes several specific services. For each header, the description should provide further information about that specific service category.

Example header: Dental
Example description: Kids, fillings, whitening

Service tiers

All headers need to be levels of services. The description must provide further guidance on each service tier.

Example header: 3-star hotel
Example description: In-room bar, free Internet

Instructions

The sections below provide step-by-step instructions for creating, adding, and editing price assets. Keep in mind that some limits do apply to your Google Ads account. If you use a lot of assets or feeds, it’s recommended to remove or replace items that no longer apply. Learn more About your Google Ads accounts limits

Create price assets

In your Google Ads account, click the Campaigns icon .
Click the Assets drop down in the section menu.
Click Assets.
You’ll notice a table with all of your assets. Click the plus icon , then click Price.
Choose the level you’d like to add the asset to by using the “Add to” drop-down menu.
Enter the price asset’s language, type, currency, and price qualifier.
Fill in the header, price, description, and final URL for each of the products or services that you want to feature. You must enter a minimum of 3 items. It’s recommended that you list 5 or more.
- You don’t need to use a different final URL for each row if you only have one available.
- Assets can be up to 25 characters per header and 25 characters per description. Your description or header may be shortened for narrower mobile screens.
- For requirements specific to each type of price asset, consult the next section of this article.
- Keep in mind that your asset may also sometimes appear without a description.
- The price you provide may be truncated or rounded for display on mobile. For example, $12,345.67 might show as $12.4K.
Click Save to save your new price asset

Add price assets

Below are instructions on how to add price assets in bulk using a spreadsheet

1. Download the spreadsheet template

In your Google Ads account, click the Campaigns icon .
Click the Assets drop down in the section menu.
Click Assets.
Click the “Table” view icon at the top right corner.
You’ll notice a table with all your assets. Select Association from the “Table view” drop-down menu.
On the top right corner, click the 3-dot icon .
Click Upload.
Click View templates in the new window that appears to select the spreadsheet format you want to download.

2. Make changes to the spreadsheet

You can add campaign and ad group names where you want to add the asset.

Campaign (required): Enter your campaign name under the “Campaign” field in order to associate your price assets with this campaign. To associate your price asset with multiple campaigns, create several rows with the same content except for the name of the campaign (don't provide multiple campaign names in one row).

Ad group (optional): Enter your ad group name under the “Ad group” field to associate your price assets with this ad group. Note that a campaign name is required if you choose to associate your price asset with an ad group. The ad group must be part of the campaign you choose. To associate your price asset with multiple ad groups, create several rows with the same content except for the name of the ad group (don't provide multiple ad group names in one row).

Language (required): Make sure the “Language” column of your spreadsheet is set to a “value”-type column. Enter en for English.

Type (required): Enter one of the following price asset types:

Brands
Events
Locations
Neighborhoods
Product categories
Product tiers
Service categories
Service tiers
Services

Price qualifier (optional): Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter one of the following:

From
Up to
Average

Tracking template (optional): Leave this option empty if you don’t want to show a tracking template. Insert your tracking template URL.

Specific information for each price asset item you want to showcase (required): Enter the following:

Item header
Item final URL
Item description
Item price: Enter a number with 2 decimal points and ISO 4217 currency code (for instance, 34.99 USD). If the selected language uses a comma instead of a period to indicate decimal points, use a comma instead (for instance, 34,99 EUR).

Final mobile URL (optional)

Item unit (optional): Leave this option empty if you don’t want to show a price unit. Otherwise, enter one of the following:

per hour
per day
per night
per week
per month
per year

For information about further optional columns to specify scheduling and date ranges, visit Make changes with bulk uploads. Keep in mind that device preference isn’t available for price assets.

Note: If you want to add the asset at campaign level, leave the ad group column blank. If you want to add the asset at account level, leave campaign and ad group columns blank.

3. Upload your spreadsheet to apply and save your changes

In your Google Ads account, click the Campaigns icon .
Click the Assets drop down in the section menu.
Click Assets.
Click the “Table” view icon at the top right corner.
You’ll notice a table with all of your assets. On the top right corner, click the 3-dot icon.
Click Upload.
Click View templates in the dialog box that opens to select the spreadsheet format you want to download.
Select source from the drop-down menu. Click Preview changes to make sure the changes in your spreadsheet are accurately reflected in your account.
If the preview of your changes looks good, click Apply.

You can also upload your price assets in bulk for other languages. Refer to “Add price assets in bulk (in non-English languages)” for all appropriate language values and currency codes to use, along with translated names for each price asset type, price qualifier, and price unit.

Add price assets in bulk (non-English languages)

Language

Enter one of the following language codes in the “Language” column of your spreadsheet:

Value	Language
en	English
es	Spanish
es-419	Spanish (Latin America)
fr	French
it	Italian
ja	Japanese
nl	Dutch
pl	Polish
pt-br	Portuguese (Brazil)
pt-pt	Portuguese (Portugal)
ru	Russian
de	German
sv	Swedish

Type of price asset

Enter the type of price asset in your language:

en	de	fr	es
Brands	Marken	Marques	Marcas
Events	Veranstaltungen	Événements	Eventos
Locations	Standorte	Lieux	Ubicaciones geográficas
Neighborhoods	Stadtteile	Quartiers	Barrios
Product categories	Produktkategorien	Catégories de produits	Categorías de producto
Product tiers	Produktvarianten	Niveaux de produits	Gamas de producto
Service categories	Dienstleistungskategorien	Catégories de services	Categorías de servicio
Service tiers	Dienstleistungsvarianten	Niveaux de services	Gamas de servicio
Services	Dienstleistungen	Services	Servicios

es-419	it	ja	pt-br
Marcas	Brand	ブランド	Marcas
Eventos	Eventi	イベント	Eventos
Lugares	Località	地域	Locais
Barrios	Quartieri	周辺地域	Vizinhanças
Categorías de producto	Categorie di prodotti	商品のカテゴリ	Categorias de produto
Niveles de producto	Livelli di prodotto	商品のバリエーション	Níveis de produto
Categorías de servicio	Categorie di servizi	サービスのカテゴリ	Categorias de serviço
Niveles de servicio	Livelli di servizio	サービスのバリエーション	Níveis de serviço
Servicios	Servizi	サービス	Serviços

pt-pt	nl	ru	pl	sv
Marcas	Merken	Бренды	Marki	Varumärken
Eventos	Evenementen	События	Wydarzenia	Händelser
Localizações	Locaties	Места	Lokalizacje	Platser
Vizinhanças	Buurten	Районы	Okolice	Områden
Categorias de produto	Productcategorieën	Категории товаров	Kategorie produktów	Produktkategorier
Níveis de produto	Productniveaus	Виды товаров	Typy produktów	Produktnivåer
Categorias de serviços	Servicecategorieën	Категории услуг	Kategorie usług	Tjänstekategorier
Níveis de serviços	Serviceniveaus	Виды услуг	Typy usług	Tjänstenivåer
Serviços	Services	Услуги	Usługi	Tjänster

Price qualifier

Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter the appropriate price qualifier in your language

Language	“From” qualifier	“Up to” qualifier	Average "avg" qualifier
en	From	up to	Average
de	Ab	Bis	Durchschnitt
fr	Dès	Max	Prix moyen
es	Desde	Hasta	Media
es-419	Desde	Hasta	Promedio
it	Da	Fino a	In media
ja	最低	最高	平均
pt-br	A partir de	Até	Em média
pt-pt	Desde	Até	Em média
nl	Vanaf	Tot	Gemiddeld
ru	От	До	В среднем
pl	Od	Do	Średnio
sv	Från	Till	I genomsnitt

Currency codes

Use one of the following currency code in your "Item price" column. Enter a number with two decimal points + currency code (for instance, 34.99 USD). If the selected language uses a comma instead of a period to indicate decimal points, use a comma instead (for instance, 34,99 EUR).

Code	Currency
ARS	Argentine peso
AUD	Australian dollar
BOB	Boliviano
BRL	Brazilian real
CAD	Canadian dollar
CHF	Swiss franc
CLP	Chilean peso
COP	Colombian peso
EUR	Euro
GBP	Pound sterling
HKD	Hong Kong dollar
INR	Indian rupee
JPY	Japanese yen
MXN	Mexican peso
NZD	New Zealand dollar
PEN	Peruvian sol
PHP	Philippine peso
PLN	Polish złoty
RUB	Russian ruble
SEK	Swedish krona
SGD	Singapore dollar
USD	United States dollar
VEF	Venezuelan bolívar
ZAR	South African rand

Price unit

Leave this option empty if you don’t want to show a price unit. Otherwise, enter your price units in your language:

Language	“Per hour”	“Per day”	"Per night"	“Per week”	“Per month”	“Per year”
en	Per Hour	Per Day	Per night	Per Week	Per Month	Per Year
de	Pro Stunde	Pro Tag	Pro Nacht	Pro Woche	Pro Monat	Pro Jahr
fr	par heure	par jour	par nuit	par semaine	par mois	par an
es	A la hora	Al día	A la noche	A la semana	Al mes	Al año
es-419	Por hora	Por día	A la noche	Por semana	Por mes	Por año
it	All'ora	Al giorno	Per notte	Alla settimana	Al mese	All'anno
ja	1 時間	1 日	一泊	1 週間	1 か月	1 年
pt-br	Por hora	Por dia	Por noite	Por semana	Por mês	Por ano
pt-pt	Por hora	Por dia	Por noite	Por semana	Por mês	Por ano
nl	Per uur	Per dag	Per nacht	Per week	Per maand	Per jaar
ru	в час	в день	в ночь	в неделю	в месяц	в год
pl	za godzinę	dziennie	co noc	tygodniowo	miesięcznie	rocznie
sv	Per timme	Per dag	Per natt	Per vecka	Per månad	Per

Edit price assets

In your Google Ads account, click the Tools icon .
Click Business data.
Click the Price Asset Feed you want to edit.
Click the columns iconthen choose Modify columns.
Expand the “Attributes” option and check "Item ID" (this is required to make an edit).
Click Apply.
Download the report.
Refer to the following steps from the “Edit your data with a spreadsheet” section in the article about Keep your business data updated.
Add an additional “Action” column on this report (Values under this column should be “Set” to update and “Remove” to remove an item).
Remove columns like “Item status”, “Status”, “Clicks”, “Impr.”, and "Cost” from the spreadsheet.
Upload the spreadsheet after making edits to the assets you want by clicking the 3 dots.

How billing works

The cost of a click on a price asset equals the cost of a click on the title or display URL of the ad it shows with. Price asset clicks are charged when a person clicks on any of the price items. However, clicks on the mobile drop-down to expand the carousel are not charged.

Price assets give people more opportunities to click, but you won't be charged for more than two clicks per impression. Plus, if someone quickly clicks on more than one link while viewing an ad, this may get treated as a duplicate or invalid click and you won't get charged for the second click.

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