Search
Clear search
Close search
Google apps
Main menu

Create and edit dashboards

Dashboards provide a single place for you to review consolidated performance statistics from across your account.

With dashboards, you gather your most relevant data so that you can quickly spot problems and opportunities for your business.

Dashboards are easy to modify, putting you in control of what data to include and what format to view it in. It’s also simple to share, download, and annotate your dashboards for smooth collaboration.

Instructions

Select the AdWords experience that you're using. Learn more

How to create a dashboard

To create a new dashboard, click Reports at the top of your account, click the Dashboards tab, and then +Dashboard.

How to add a scorecard

Dashboards are made up of scorecards, each representing the performance metrics of your choice. Once you've inserted a scorecard, you can drag its edges to resize or drag the whole card to a different place in your dashboard.

To insert a scorecard:

  1. Sign in to your AdWords account.
  2. Click Reports and select the Dashboards tab.
  3. To create a new dashboard, click +Dashboard. To select an existing dashboard, click one on the list, and then click Edit on the next page.
  4. Click the scorecard icon above your dashboard.
  5. Choose the metrics that you want to include and select a time frame, then click Next.
  6. Enter the filter that you'd like to add
  7. You can customise the data shown in your scorecard. Tick each box to include a Sparklines chart, % change, and Absolute change on your scorecard.
  8. When you’ve finished, click Next.
  9. Enter a "Title" and "Description" (optional) for your chart or table.
  10. Click Add.

How to add a table or chart

Create a new table or chart from scratch using the report editor, or add one that you’ve already saved.

Create a new table or chart

  1. Click the table Table button or chart Chart button icon above your dashboard.
  2. Choose Create a new table or Create a new chart.
  3. Click Next.
  4. You'll be taken to the report editor where you can build your table or chart. Find out more
  5. When you've finished, click Add to dashboard​.
  6. Name your report, and click Save.
  7. Enter a "Description" (optional), and click Add. 

Add a saved table or chart

  1. Click the table Table button or chart Chart button icon above your dashboard.
  2. Choose Select a saved table or Select a saved chart.
  3. Select a saved table or chart from the drop-down menu.
  4. Click Next.
  5. Enter a "Title" and "Description" (optional) for your chart or table.
  6. Click Add.

Add a note

After you’ve finished adding scorecards, you may want to add a note to give some context to the dashboard that you’ve just created. This is especially helpful if you plan on sharing our downloading your dashboard for others to review.

To insert a note, click the note icon   above your dashboard. Write your note, and click Add.

Share your dashboards

Dashboards are viewable to anyone with access to your AdWords account, except for people with email-only access. To share with users (including email-only users) you can send them reports via email.

To share your dashboard:

  1. Click the schedule email icon   above your dashboard.
  2. Enter the email addresses of the people that you want to share your dashboard with.
  3. Add a note (optional).
  4. Select how often you’d like to share your dashboard.
  5. Click Share.

Find out how to grant or remove access to your AdWords account

Download

To download your dashboard, click the download icon download icon . Your entire dashboard will download as a PDF (.pdf) file.

See historical data

Your dashboard displays data according to the time frames that you select for each individual scorecard. You can also change the overall date of your dashboard to see how it would have looked on a particular day.

For example, say that your dashboard has 2 scorecards: one showing CTR data for all Search campaigns over the last 2 weeks, and another showing impression data for all Display campaigns over the last 4 weeks. If you change the overall date of your dashboard to 3 months ago, you’ll see CTR data for the 2 weeks prior to the date that you set 3 months ago and impression stats for 4 weeks prior to the date that you set.

To change the date of your dashboard, click the date input field and select a new date.

Was this article helpful?
How can we improve it?
Previous New
Sign in to AdWords

Get account-specific help and tips by signing in with your AdWords account email address, or learn how to get started with AdWords.