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Change your campaign type

This article covers how to switch from one campaign type to another.

How it works

Select the AdWords experience that you're using. Learn more

Changing campaign types can affect your campaign's performance and ad serving, or hide and deactivate certain features. We've disabled the option to change between some of the campaign types to help you to avoid these issues:

"Display Network only" campaigns:

Not allowed "Search Network with Display Select" not allowed.

Not allowed "Search Network only" not allowed.

"Search Network only" campaigns switching to:

Allowed "Search Network with Display Select" allowed. Learn more about Search Network with Display Select

Not allowed "Display Network only" not allowed.

"Search Network with Display Select" campaigns switching to:

Allowed "Search Network only" allowed. Learn more about Search Network with Display Select

Not allowed "Display Network only" not allowed.

Bear in mind

For "Search Network only" and "Search Network with Display select" campaigns, you can switch your campaign subtype (e.g. changing "All features" to "Standard"), but we don't recommend doing this, as it can hide some features and reports that you're currently using.

How to change campaign types

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Under "All campaigns," click on the name of the campaign that you'd like to edit.
  4. Click the Settings tab.
  5. Click Edit next to "Type"
  6. Choose a campaign type to switch to, then click Save.

Tip

Want to use a feature that isn't available with your campaign's current type? Consider creating a new campaign with the appropriate type, and then importing your existing ad groups into that new campaign with AdWords Editor. Learn more about using AdWords Editor.

 
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