A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

  • Your AdWords account can have one or many ad campaigns running.
  • Each campaign consists of one or more ad groups, a budget, language and location settings, distribution settings for the Google Network, and other settings.
  • You can create separate ad campaigns to run ads in different locations or using different budgets.

How accounts are structured
Create your first ad campaign
See more articles