Campaign: Definition

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

  • Your AdWords account can have one or many ad campaigns running.
  • Each campaign consists of one or more ad groups.
  • Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
  • You can create separate ad campaigns to run ads in different locations or using different budgets.


How accounts are structured
Create your first ad campaign
See more articles

Was this article helpful?