A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.
- Your AdWords account can have one or many ad campaigns running.
- Each campaign consists of one or more ad groups, a budget, language and location settings, distribution settings for the Google Network, and other settings.
- You can create separate ad campaigns to run ads in different locations or using different budgets.