Final URL: Definition

The URL address of the page in your website that people reach when they click your ad.

Destination URL
  • The domain of the final URL needs to match the domain of your display URL.
  • The final URL isn’t displayed on your ads (the URL shown is your display URL).
  • The final URL is replacing the destination URL as part of a URL upgrade. For now, you can choose to use either a final URL or a destination URL as your landing page address.
  • If you use tracking information, enter it in your tracking template. You may not use cross-domain redirects in your final URL.
  • The final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL in order to track information.

Learn what’s happening in the URL upgrade
Edit your display URL and landing page URL

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