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Measure Merchant Promotion performance

Merchant Promotions allows you to include promotion details in Product Shopping ads, such as discounts. You can track, measure, and compare key performance metrics for any of your Merchant Promotions in AdWords. This article explains how to create comparison groups and measure user engagement with your promotions.

Before you begin

 Create comparison groups

To measure the performance of your promotions for specific products, create an ad group for products eligible for the promotion:
  1. Sign in to your AdWords account.
  2. Create an ad group.
  3. Include products eligible for the promotions. To add products to a promotion, click the drop-down menu next to Subdivide in your account and select the attribute you want to add: brand, id, custom_label_0-4, product_type, or google_product_category.

Tip:

You can track click-through rates (CTR) for periods with and without the promotion.

Measure performance levels

To measure how users engage with your promotions, follow these steps:
  1. Sign in to your AdWords account.
  2. Go to your Shopping campaign.
  3. Click Segment, then select Click type. Click type reports impressions from the “Special offer” link and reports clicks to the “Shop” button in the promotion bubble.
  4. Segment campaigns by click type
  5. Go to the “Shopping ad - Coupon” click type. This click type reports impressions from the “Special offer” link and reports clicks to the “Shop” button in the promotion bubble.
To capture the impact of the "special offer" annotation, measure CTR at the campaign level. Your clicks and CTR may appear low, but impressions and conversions are typically higher.

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