Copy and paste ads, ad groups, keywords and campaigns

Instead of creating new ads, keywords, ad groups and campaigns each time you want to improve your account, you can save time and work by copying your existing ads, ad groups, keywords, and campaigns. For example, you could copy an existing campaign to use it as a template for a new campaign or you could copy a keyword list from one ad group to another so that you have a head start on building the new ad group’s keyword list.

Copy campaigns

If you’ve already set up a successful campaign, you can use it to get a head start on setup for your next campaign. To do this, copy the campaign, then modify one of the copies. That way you start with the same structure and settings for your ad groups, ads and keywords.

To duplicate a campaign:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Check the box next to the campaign you would like to duplicate.
  4. From the Edit menu, click Copy (or Control-C for PCs, Command-C for Macs).
  5. Then, from the Edit menu, click Paste (or Control-V for PCs, Command-V for Macs).
  6. Optional: In the dialog box that appears, check the box next to “Pause new campaigns after pasting” to create new campaigns that are paused. Otherwise, any copies of campaigns that were active when copied will be active when pasted.
  7. Click Paste

You will now have a new campaign that will have the same structure and settings as your original campaign (including your targeting settings, bid strategies, negative keywords and more). However, it will not have any campaign, keyword or ad history. If you want to keep both campaigns active, we recommend keeping your original campaign running (so it continues with the history it’s already generated) and modifying the new campaign.

Copy keywords

To copy keywords from an ad group in a Search Network campaign:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the Keywords tab.
  4. Check the boxes next to the keywords you would like to copy. Then, from the Edit drop-down menu, choose Copy (or Control-C for PCs, Command-C for Macs).
  5. Go to the Ad groups tab.
  6. Click on the ad group where you want to put the copied keywords.
  7. From the Edit drop-down menu, choose Paste (or Control-V for PCs, Command-V for Macs).
  8. Optional: In the dialog box that appears, check the box next to “Pause new keywords after copying” to create new keywords that are paused. Otherwise, any copies of keywords that were active when copied will be active when pasted.
  9. Click Paste

When you copy keywords, they will use the budget of the campaign you paste them into. You also have the option to copy their bids and destination URLs. Otherwise, you’ll need to set bids and destination URLs for these keywords after you’ve pasted them.

To copy keywords from an ad group in a Display Network campaign:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the Display Network tab.
  4. Click the Display keywords sub-tab.
  5. Check the boxes next to the keywords you would like to copy. Then, from the Edit drop-down menu, choose Copy to....
  6. From the Choose... menu, select the campaign and ad group or ad groups where you want to paste your keywords.
  7. Click Copy to ad group.
  8. In the confirmation window, click Close.
Copy ads

To copy ads to another ad group:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the Ads tab.
  4. Check the boxes next to the ads you would like to copy. Then, from the Edit drop-down menu, choose Copy (or Control-C for PCs, Command-C for Macs).
  5. Go to the Ad groups tab.
  6. Click on the ad group or ad groups where you want to put the copied ads.
  7. From the Edit drop-down menu, choose Paste (or Control-V for PCs, Command-V for Macs).
  8. Optional: In the dialog box that appears, check the box next to “Pause new ads after copying” to create new ads that are paused. Otherwise, any copies of ads that were active when copied will be active when pasted.
  9. Click Paste
Copy ad groups

To copy ad groups to another campaign:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Go to the Ad groups tab.
  4. Check the boxes next to the ad groups you would like to copy. Then, from the Edit drop-down menu, choose Copy (or Control-C for PCs, Command-C for Macs).
  5. Go to the Campaigns tab.
  6. Click on the campaign where you want to put the copied ad groups.
  7. From the Edit drop-down menu, choose Paste (or Control-V for PCs, Command-V for Macs).
  8. Optional: In the dialog box that appears, check the box next to “Pause new ad groups after copying” to create new ad groups that are paused. Otherwise, any copies of ad groups that were active when copied will be active when pasted.
  9. Click Paste