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Approved (limited): Definition

A status given to ads that comply with our policies but are limited in where and when they can show.

An ad will be marked "Approved (limited)" when AdWords policies (common examples include Alcohol, Copyrights, Gambling, Healthcare, and Trademarks) prevent certain types of ads from showing in certain regions, to certain ages, or on certain devices. Ads won’t show on mobile devices if the destination performs poorly on mobile devices.

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Enable the Policy Details column to see why an ad is Approved (limited)

About the ad approval process

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