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Recommended daily budget: Definition

An estimated amount for your daily budget that would likely allow your ads to appear more often for your current set of keywords.

  • Your recommended budget estimates what amount is needed to accommodate the number of clicks that your ads could receive in a day, based on how much traffic is available for your current keywords.
  • If you choose a daily budget that's lower than the recommended amount, your ads can still show, but they won't show for every search. Instead, we'll spread the delivery of your ad throughout the day so that you don't exceed your budget by more than 2 times. Learn Why costs might exceed your daily average budget.
  • If your budget is limiting your campaign's traffic, you'll be able to see recommended budget amounts.

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