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See your account history

Your AdWords account contains a history of changes that shows what you've done in the past. This change history can help you to better understand what events may have triggered changes in your campaigns' performance. You can then filter the changes to see only the ones that you're interested in. You could filter by date range, campaign, ad group or user, for example. Then, if you decide that the changes that you've made aren't helping you achieve your advertising goals, you can roll back changes that you made in the last 30 days by using the "Undo" feature.

Find out what actions are tracked in your change history

Here are the change categories tracked in your history:

  • Ad: Actions taken to create, edit, pause, resume or remove an ad
  • Budget: Adjustments to your campaign's budget, but not shared budgets
  • Bid: Adjustments to your ad group and keyword bids
  • Conversions: Actions taken to create, edit or remove conversion actions
  • Network: Changes to the ad network(s) that your campaign is targeting
  • Keyword: Actions taken to add, pause, resume or remove keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
  • Status: Actions taken to pause, resume or remove a campaign, ad group, keyword or ad
  • Targeting: Adjustments to language and location targeting

In addition to changes made directly in your AdWords account, your change history will show changes made via automated rules, AdWords API, and AdWords Editor.

Your change history doesn't track password changes (for security reasons).

See your change history

  1. Sign in to your AdWords account at https://adwords.google.co.uk.
  2. There are two ways to see your change history:
    • Click the Campaigns tab, then look to the right of the "Search" button and click View Change History. (This option isn't available on all tabs.)
    • Click the Tools tab and select Change History.
  3. Customise the way that your change history is displayed:

    Date range: Use the drop-down menu near the top of the screen to see changes for a particular date range.

    Scope: Use the list on the side navigation bar to view changes for the following:

    • To see changes made to all campaigns, click All change history.
    • To view changes for a specific campaign, click the campaign's name.
    • To view changes on a specific ad group, first click the name of the campaign that it belongs to, then click the ad group's name.

    Details: By default, items in the Changes column are collapsed – they're more of a summary.

    • If you'd like to see exactly what changes were made, you can expand an item by clicking Show details.
    • If you'd like to expand all the items in your change history, click Show all details.
    • To simplify the view again, click Hide details or Hide all details.

    Filters: See "Filter your change history" below.

  4. To download your change history, click the Download report Download iconbutton, choose the download format, then click Download.

Filter your change history

To filter your change history, simply click the Filter drop-down menu. You can select one of the predefined filters or create a custom filter. When a filter is applied, you'll see a yellow notification bar above the table.

Predefined filters

These are the predefined filters available for change history:

  • Ad changes: Actions taken to create, edit, pause, resume or remove an ad
  • Budget changes: Adjustments to your campaign's budget, but not shared budgets
  • Bid changes: Adjustments to your ad group and keyword bids
  • Network changes: Changes to the ad network(s) that your campaign is targeting
  • Keyword changes: Actions taken to add, pause, resume or remove keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
  • Status changes: Actions taken to pause, resume or remove a campaign, ad group, keyword or ad
  • Targeting changes: Adjustments to language and location targeting

To create a customised filter:

  1. Click the Filter drop-down menu, then select Create filter. A yellow notification bar appears and expands to show more options.
  2. Use the drop-down menus to construct your custom filter. For example, if you wanted to see changes made by another user on your account, then you'd select Users from the first drop-down menu, and then the user's name from the second.
  3. Click Apply.

To save your filter:

  1. Apply a predefined or custom filter to your change history.
  2. Click the yellow notification bar above the table. The bar expands to show more options.
  3. Tick the Save filter option and enter a name for your filter. You'll use this name later to identify the saved filter.
  4. Click Apply.

Undo changes in your account history

The "Undo" feature lets you roll back most types of changes, as long as they were made in the last 30 days. This will revert the change to its previous state.

Changes eligible for undo have an arrow button next to each set of actions. If there are multiple changes listed in the same row on the "Change history" page, the "Undo" feature will undo all of these changes together.

Many, but not all changes can be undone. If a change can't be undone (or it's older than 30 days), then you won't see an arrow button next to it. In rare circumstances, we won't be able to undo changes even if you've clicked on the arrow button (we'll let you know if that happens). This could be because an associated item has been removed since the change was made, or someone else with access to your account has already undone the change since you last refreshed the page, for instance.

Here's how to undo changes in your account history:

  1. Identify the row with the set of changes that you want to undo and click the arrow button at the end of the row.
  2. You'll be shown a verification that the change can be undone. If so, click the Undo changes button to proceed.
  3. You'll be taken back to the "Change history" page. If the change was successful, then a yellow box will appear confirming the number of changes that you've just undone. The "Undo status" column on the row of changes you just reverted will display "Undone."
  4. A new row will appear on your "Change history" page indicating the undo actions that you just took. However, changes can take from 30 minutes to three hours to appear in your account and on your "Change history" page, so look for the yellow box described in step three for immediate confirmation.

Add change history columns to your statistics table

Did you know that you can also view a running count of changes from the Campaigns tab? Adding columns to your statistics table is an easy way to keep track of the type and number of changes to your campaigns and ad groups.

To add columns to your statistics table:

  1. Click Campaigns at the top of your screen.
  2. Click the Columns drop-down menu.
  3. Select Modify columns.
  4. Under "Select metrics," click Change history. A list of available columns is displayed.
  5. Click Add for each column that you want in your table.
  6. Click Apply.

Here are some things that you should know:

  • The total displayed in the "All changes" column is not the sum of the other change history columns in your table. It's the total number of changes that you've made.
  • For example, let's say that Fatima pauses an ad. The "Ad changes" column and the "Status changes" column would both show one change, because pausing an ad is both a change to the ad and a change to the status. However, the "All changes" column would only show one change, not two. This is because Fatima only made one change.
  • Some changes, such as changing the name of an ad group, are only displayed in the "All changes" column. This is because they don't fall into any of the other change categories. This is another reason why you should not consider the "All changes" column a sum of the other change history columns.
  • Changes made yesterday are displayed after 10.00 a.m. Pacific Time (PST) today. Changes made before 19 May 2014 are not shown.
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