See your account history

Your AdWords account contains a history of changes that shows what you've done in the past. This data can help you better understand what events may have triggered changes in your campaigns’ performance. You can then filter the changes to see only the ones you’re interested in. You could filter by date range, campaign, ad group, or user, for example. Then, if you decide the changes you’ve made aren’t helping you achieve your advertising goals, you can roll back those changes using the "Undo" feature.

Learn what actions are tracked in your change history

Here are the change categories tracked in your history:

  • Ad: Actions taken to create, edit, pause, resume or delete an ad
  • Budget: Adjustments to your campaign's budget, but not shared budgets
  • Bid: Adjustments to your ad group and keyword bids
  • Network: Changes to the ad network(s) your campaign is targeting
  • Keyword: Actions taken to add, pause, resume, or delete keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
  • Status: Actions taken to pause, resume, or delete a campaign, ad group, keyword, or ad
  • Targeting: Adjustments to language and location targeting

In addition to changes made directly in your AdWords account, your change history will show changes made via automated rules, AdWords API, and AdWords Editor.

Your change history doesn't track password changes (for security reasons).

See your change history

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. There are two ways to see your change history:
    • Click the Campaigns tab, then look to the right of the Search button and click View Change History. (This option isn’t available on all tabs.)
    • Click the Tools tab and select Change History.
  3. Customize the way your change history is displayed:

    Date range: Use the drop-down menu near the top of the screen to view changes for a particular date range.

    Scope: Use the list on the side navigation bar to view changes for the following:

    • To view changes made to all campaigns, click All change history.
    • To view changes for a specific campaign, click the campaign's name.
    • To view changes on a specific ad group, first click the name of the campaign it belongs to, then click the ad group's name.

    Details: By default, items in the Changes column are collapsed--they’re more of a summary.

    • If you’d like to see exactly what changes were made, you can expand the item by clicking Show details.
    • If you’d like to expand all items in your change history, click Show all details.
    • To simplify the view again, click Hide details or Hide all details.

    Filters: See “Filter your change history” below.

  4. To download your change history, click the Download report Download icon button, choose the download format, then click Download.
Select filter options

Filter your change history

To filter your change history, simply click the Filter drop-down menu. You can select one of the predefined filters or create a custom filter. When a filter is applied, you’ll see a yellow notification bar above the table.

Predefined filters

These are the predefined filters available for change history:

  • Ad changes: Actions taken to create, edit, pause, resume or delete an ad
  • Budget changes: Adjustments to your campaign's budget, but not shared budgets
  • Bid changes: Adjustments to your ad group and keyword bids
  • Network changes: Changes to the ad network(s) your campaign is targeting
  • Keyword changes: Actions taken to add, pause, resume, or delete keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
  • Status changes: Actions taken to pause, resume, or delete a campaign, ad group, keyword, or ad
  • Targeting changes: Adjustments to language and location targeting

To create a custom filter:

  1. Click the Filter drop-down menu, then select Create filter. A yellow notification bar appears and expands to show more options.
  2. Use the drop-down menus to construct your custom filter. For example, if you wanted to see changes made by another user on your account, you’d select Users from the first drop-down menu, then you’d select the user’s name from the second.
  3. Click Apply.

To save your filter:

  1. Apply a predefined or custom filter to your change history.
  2. Click the yellow notification bar above the table. The bar expands to show more options.
  3. Check the Save filter option and enter a name for your filter. You’ll use this name later to identify the saved filter.
  4. Click Apply.

Undo changes in your account history

The "Undo" feature lets you roll back most types of changes, as long as they were made in the last 30 days. This will revert the change to its previous state.

Changes eligible for undo have an arrow button next to each set of actions. If there are multiple changes listed in the same row on the Change history page, the "Undo" feature will undo all of these changes together.

Change history with

Many, but not all, changes can be undone. If a change can't be undone (or it is older than 30 days), you won't see an arrow button next to it. In rare circumstances, we won't be able to undo changes even if you've clicked the arrow button (we'll let you know if that happens). This could be because an associated item has been removed since the change was made, or someone else with access to your account has already undone the change since you last refreshed the page, for example.

Here's how to undo changes in your account history:

  • Identify the row with the set of changes you want to undo and click the arrow button at the end of the row.
  • You'll be shown a verification that the change can be undone. If so, click the Undo changes button to proceed.
  • You’ll be taken back to the Change history page. If the change was successful, a yellow box will appear confirming the number of changes you’ve just undone. The "Undo" column on the row of changes you just reverted will display "Undone."
  • Change undone
  • A new row will appear on your Change history page indicating the undo actions you just took. However, changes can take from 30 minutes to 3 hours to appear in your account and on your Change history page, so look for the yellow box described in step 3 for immediate confirmation.

Add change history columns to your statistics table

Did you know you can also view a running count of changes from the Campaigns tab? Adding columns to your statistics table is an easy way to keep track of the type and number of changes to your campaigns and ad groups.

To add columns to your statistics table:

  1. Click Campaigns at the top of your screen.
  2. Click the Columns drop-down menu.
  3. Select Customize columns.
  4. In the “Select metrics” list, click Change history. A list of available columns is displayed.
  5. Click Add for each column you want in your table.
  6. Click Apply.

Here are some things you should know:

  • The total displayed in the “All Changes” column is not the sum of the other change history columns in your table. It is the total number of changes you’ve made.
  • For example, let’s say Fatima pauses an ad. The “Ad Changes” column and the “Status Changes” column would both show 1 change, because pausing an ad is both a change to the ad and a change to the status. However, the “All Changes” column would only show 1 change, not 2. This is because Fatima only made one change.
  • Some changes, like changing the name of an ad group, are only displayed in the “All Changes” column. This is because they don’t fall into any of the other change categories. This is another reason why you should not consider the “All Changes” column a sum of the other change history columns.
  • Changes made yesterday are displayed after 10am (PST) today. Changes made before May 19, 2014 are not shown.

Next steps