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A status given to ads that have been reviewed and are able to run.

  • If your ad is marked "Approved" but is not running, use the Ad Preview and Diagnosis tool in your account to see the reasons why. You can also find help in our troubleshooter.
  • Whenever you create or edit an ad, Google reviews it to make sure that it complies with our advertising policies and is safe and appropriate for users. We review most ads within 1 business day, but some reviews may take longer because some ads require more complex review.
  • Find your ad's approval status by looking at the "Status" column in the Ads tab of your Campaigns page.

About the ad approval process
Advertising policies

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