Edit your display URLs and landing page URLs

When you create an ad, you specify a display URL that appears (usually in green text) on your ad. You also provide the address of the destination URL people reach when they click your ad.

Display URLs and landing page URLs

Display URLs

The display URL is the website address that's shown in your ad. If your website address begins with a subdomain, your display URL includes that subdomain (for example, the "support" in "support.google.com"). In standard text ads, the display URL appears in green, next to a yellow "Ad" icon.

Eco-Friendly Alaska Tours
Ad www.example.com
Our guides know and love Alaska!
Book now for 10% off

Landing page URLs

Most advertisers use a simple, easy-to-read display URL, and define a longer landing page URL to send people to a more specific area of their website.

For example, if Google were advertising the AdWords Help Center, we could use www.support.google.com as our display URL, and www.support.google.com/adwords as our landing page URL. You can choose to define a final URL or destination URL for your landing page URL. If you don't use tracking, there's no difference between them. If you do use tracking, it's a good idea to use a final URL. Learn more about the URL upgrade.


URL policies

Display URLs should give customers a clear idea of what page they'll arrive at when they click an ad. For this reason, Google's policy is that both display and landing page URLs should be within the same website. This means that the display URL in your ad needs to match the domain that visitors land on when they click on your ad.

If your display URL is www.adwords.google.com, for example, your destination or final URL can be www.adwords.google.com/adwords, because the domain (google.com) of the display URL matches the domain of the landing page URL. Keep in mind that you have to use the same domain for all the display URLs in your ad group.

Edit your ad URLs

You can edit your display URLs and landing page URLs one at a time, or in bulk. Keep in mind that changing your ad's URLs removes the original ad and creates a new one (the original ad won't be able to be resumed). This new ad's statistics will be reset to zero, and go through the ad approval process before it starts serving.

Edit your URLs one at a time

Here's how to edit the display URL or landing page URL for an individual ad:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. To edit your ad, click on its ad text.
  5. Make your changes in the window that appears. Google shows up to 35 characters of your display URL. Your landing page URL can include up to 2048 characters.Edit your ad popup
  6. Click Save.
Try it out

How to edit your URLs in bulk

Here's how to edit the display URLs or landing page URLs for multiple ads at once:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change text ads....
  6. In the window that appears, you can find and replace, add, set or change the case of your display URLs or landing page URLs. AdWords shows up to 35 characters of your display URL (or 20 characters for WAP mobile ads). Your landing page URL can include up to 2048 characters. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.


For mobile-optimized ads, consider editing the ad's landing page URL so that it directs people to a webpage with content tailored for mobile devices. Learn more about creating an effective mobile site.

Define landing page URLs for keywords

Use keyword landing page URLs to take people to pages on your website related to particular keywords. If you have the keyword "paris tee shirt," for example, you could define a keyword landing page URL that sends people to the part of your website that sells Paris tee shirts.

First, set up a "Landing page" column:
  1. Sign in to your AdWords account at https://adwords.google.com .
  2. Click the Campaigns tab.
    • For "Search Network only" or "Search Network with Display Select" campaigns, go to the Keywords tab.
    • For "Display Network only" campaigns, go to the Display Network tab, then to the Display Keywords tab.
  3. Click the Columns button above the statistics table, and choose Modify columns.
  4. Choose Attributes, then click the Add link next to Landing page.

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