Edit display URLs and landing page URLs

You can edit your display and landing page URLs, which is especially useful if you make changes to your site or want to direct traffic to a new page after you’ve already created ads. You can edit URLs one at a time or in bulk.

Keep in mind that changing your ad's URLs removes the original ad and creates a new one (the original ad can’t be resumed). This new ad's statistics will be reset to zero, and the ad will go through the ad approval process before it starts serving. If you’d like to make changes to your tracking information, you can do so in “URL options.”

Tip

For mobile-optimized ads, consider editing the ad's final URL so that it directs people to a webpage with content tailored for mobile devices. Learn more about creating an effective mobile site.

Instructions

How to edit display or landing page URLs one at a time

Here's how to edit the display URL or landing page URL for an individual ad:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. To edit your ad, click on its ad text.
  5. Make your changes in the window that appears. Google shows up to 35 characters of your display URL. Your landing page URL can include up to 2048 characters.Edit your ad popup
  6. Click Save.
Try it out

How to edit URLs in bulk

To save time, you can edit the display URLs or landing page URLs for multiple ads at once:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change text ads....
  6. In the window that appears, you can find and replace, add, set, or change the case of your display URLs or landing page URLs. AdWords shows up to 35 characters of your display URL. Your landing page URL can include up to 2048 characters. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.

If you want to make changes to multiple campaigns, ads, ad groups, and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.

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