Edit your display URLs and landing page URLs

You can edit your display and landing page URLs one at a time or in bulk. If you want more specific landing pages, you can create landing page URLs for your keywords. That way, you can take people to a specific page on your website that’s related to a particular keyword. If you have a Display Network campaign, you can define a specific landing page URL for each of your targeting methods.

Edit an ad's display or landing page URLs

You can edit your display URLs and landing page URLs one at a time, or in bulk. Keep in mind that changing your ad's URLs removes the original ad and creates a new one (the original ad won't be able to be resumed). This new ad's statistics will be reset to zero, and the ad will go through the ad approval process before it starts serving. If you’d like to make changes to your tracking information, you can do so in “URL options.”

Tip

For mobile-optimized ads, consider editing the ad's final URL so that it directs people to a webpage with content tailored for mobile devices. Learn more about creating an effective mobile site.

Edit your URLs one at a time

Here's how to edit the display URL or landing page URL for an individual ad:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. To edit your ad, click on its ad text.
  5. Make your changes in the window that appears. Google shows up to 35 characters of your display URL. Your landing page URL can include up to 2048 characters.Edit your ad popup
  6. Click Save.
Try it out

Edit your URLs in bulk

Here's how to edit the display URLs or landing page URLs for multiple ads at once:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change text ads....
  6. In the window that appears, you can find and replace, add, set or change the case of your display URLs or landing page URLs. AdWords shows up to 35 characters of your display URL. Your landing page URL can include up to 2048 characters. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.

Define landing page URLs for keywords

You can use keyword landing page URLs to take people to pages on your website related to particular keywords. For example, if you have the keyword "paris tee shirt," you could define a keyword landing page URL that sends people to the part of your website that sells Paris tee shirts. To do this, you'll first add a "Final URL" column to your "Keywords" tab. Then, you can add the keyword's landing page URL. 

First, set up a "Final URL" column:
  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
    • For "Search Network only" or "Search Network with Display Select" campaigns, go to the Keywords tab.
    • For "Display Network only" campaigns, click the Display Network tab, then click the Display Keywords tab.
  3. Click Columns above the statistics table, and choose Modify columns.
  4. Choose Attributes, then click Add next to Final URL. Attributes link
  5. Click Apply. You'll see a new "Final URL" column in the performance table on your Keywords tab.
Next, add a keyword landing page URL in the "Final URL" column:
  1. Click within the "Final URL" column next to the keyword you'd like to specify a landing page for.
  2. Enter the URL. It can include up to 2048 characters.
  3. Click Save.

If you use tracking, learn how to add a custom parameter at the keyword level.

Landing page URLs and the Display Network

For ads on the Display Network, you can also change your landing page URLs for a particular managed placement, age, gender, topic, interest category, or remarketing list.

By default, AdWords uses the landing page URL from the targeting method that you've enabled custom bids for. If you haven't provided a URL for this targeting method, AdWords uses the ad's landing page URL.

Example

Let's say you've added a landing page URL for your ad and managed placement, and you've set a placement-specific bid for your managed placement like the following:

Method used to serve impression Landing page URL Bid type
Managed placement www.example.com/flowers_tulips.html Custom bid
Ad www.example.com/garden_tools.html Default ad group bid

In this example, AdWords uses your managed placement landing page URL when the impression is served because you've enabled custom bids for managed placements.

Change landing page URLs for Display Network targeting methods

  1. Sign in to your AdWords account.
  2. Click the Display Network tab.
  3. Go to the tab of the targeting method you want to change.
  4. To specify different landing pages for each targeting method, select the boxes next to the targeting you want to edit.
  5. Choose Change final URLs... from the Edit drop-down menu.
  6. Enter the URL. It can include up to 2048 characters.
  7. Click Make changes.
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