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Create a new ad group

Within a given AdWords campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. Or, watch a quick video.

How to navigate the new AdWords experience

Before you begin

You’ll need to create a campaign before creating an ad group. Learn how to Create a campaign.

Instructions

Choose the AdWords experience you're using. Learn more

How to create a new ad group

To create a new ad group, follow these steps:

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Ad groups.
  3. To create a new ad group, click the plus button .

How to edit an ad group

  1. Sign in to your AdWords account.
  2. From the page menu on the left, click Ad groups.
  3. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to.
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