Using automatic and manual payment settings

With AdWords, you're automatically charged after your ads show (automatic payments), or in some countries, you can make payments before your ads show (manual payments).

Using automatic payments
Automatic payments may not be available to users in China or Russia. If you don't see this option in your account, please select manual payments instead.

Automatic payments is a payment setting in AdWords. Using this setting, you first accrue advertising costs, then get these costs automatically charged to your primary form of payment.

To begin, you provide your billing information once, and payments are automatically processed so that you don't have to worry that your ads will stop running if you forget to make a payment.

When you're charged

On automatic payments, we charge you for your advertising costs 30 days after your last automatic charge, or whenever your account reaches a predetermined amount known as your billing threshold - whichever comes first.

Your billing threshold

Your billing threshold is initially set at $100. Each time your account hits its threshold before the 30-day billing cycle has ended, your threshold increases, up to the highest threshold of $1000. The billing thresholds your account could reach after the initial $100 are $250, $500 and $1000.

For example, say you’re just starting out with your AdWords account, and you accrue $99 in costs within 30 days. You’ll be charged after 30 days, and your threshold will stay at $100 in the next billing cycle.

However, if you accrue $100 in costs within the 30-day billing cycle:

  • You’ll be charged immediately
  • Your threshold will increase to $250
  • A new 30-day billing cycle will begin

Note: the amount billed may be slightly over the threshold if your account accrues costs quickly.

Example

Let's say an advertiser named Alan opens an AdWords account with a $100 threshold, and starts accruing costs on 1 Oct. Here's how he'll be charged, and how his threshold will change:

  • On 5 October Alan reaches his initial billing threshold of $100. At that time, we charge him for his costs (which might be slightly more than the billing threshold if he accrued costs quickly). We increase Alan's billing threshold to $250. A new billing cycle begins.
  • On 23 October, Alan reaches his new billing threshold of $250, triggering AdWords to charge him for costs accrued. Google again raises his billing threshold to $500, and initiates a new billing cycle.
  • On November 20, Alan accrues more than $500 in charges. Google bills him and raises his billing threshold to $500.
  • Alan's next charge is initiated on 20 December, which is 30 days after his last automatic charge. If he accrued $1000 in advertising costs before 20 December, an automatic charge would have been initiated sooner.

Not sure what your billing threshold is? You can always find it by clicking the gear icon and choosing Billing, then clicking Billing settings, and looking in the How you pay section. Your current threshold is shown in the phrase "after $[your threshold amount] is accrued or every 30 days, whichever comes first." You won't be emailed or notified when your billing threshold increases, so check this spot to know your current threshold.

If you'd like to be charged less frequently or in larger increments, see how to change how often you're charged.

Setup

Your payment options depend on the country of your billing address and your selected currency. Once you've created an AdWords account, follow the steps below to enter your billing information.

  1. Sign in to your AdWords account.
  2. Select the gear icon and choose Billing, then click Billing preferences.
  3. Choose the country or territory of your business address. Click Continue.
  4. Enter your business address. Click Continue.
  5. Make your billing choices and enter your billing information. Click Continue.
  6. Review and accept the AdWords Terms and Conditions.
  7. Click Submit and Activate.

Once your account is activated and your billing information has been processed, any new ads and campaigns you create can begin running on Google. If you don't want them to run immediately, be sure to pause your campaigns.

Tips

  • You can still make a manual payment even if you're using the automatic payment setting. Just sign in to your account, click the gear icon and choose Billing, and then click the Make a payment button. The money will be used for future clicks, and it will reduce your next automatic charge. However, keep in mind that you'll still be automatically charged 30 days after your last automatic charge, no matter what your account balance is.
  • If you'd like to reduce the costs charged to your primary form of payment, make a manual payment with another form of payment.
Using manual payments
The manual payment method isn’t available for new accounts in the countries listed. If you can't see this option when signing up, please choose automatic payments to finish creating your account.

Countries
  • North America
    • Canada
    • United States
  • Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East
    • Israel
  • Asia Pacific
    • Australia
    • Malaysia
    • New Zealand
    • Vietnam

Manual payments is a payment setting in AdWords that allows you to make payments before your ads run. Here's how it works:

  1. Make a payment to AdWords.
  2. Your ads run almost immediately after we have received your payment.
  3. You accrue costs, which are deducted from your payment.

As long as you've got money in your account to pay for your ads, your ads will run. Just don't forget to replenish your account!  To help, we'll send you an email when the money in your account gets low (about a week's worth of your budget), and again when it's gone.

How to make a payment

You can make a manual payment at any time -- even if you're using the automatic payment setting that lets you pay after your ads run and you accrue costs. Just sign in to your AdWords account, click the gear icon and choose Billing, and then click the Make a payment button.

Switching between payment settings

If both payment settings are available to new accounts in your country, you can change your AdWords account's payment setting (manual or automatic) at any time. Your account's currency can't be changed, though – like the North Star, it's fixed.

You might want to switch payment settings if your current one isn't working out so well for you. Say you're on manual payments, but notice that your ads occasionally stop running because you keep forgetting to make payments – you may want to switch to automatic payments instead.

Or if you're on automatic payments, and keep adjusting your campaign daily budgets because the amount that you're comfortable spending fluctuates – you may want to switch to manual payments.

Click the links below to see step-by-step directions for how to switch from manual payments (pay before your ads run) to automatic payments (pay after your ads run) and vice versa.

To switch from manual to automatic
Make sure that before you switch. In many countries, if you switch from manual payments, you won’t be able to switch back. You also won’t be able to create a new account on manual payments.

Countries
  • North America
    • Canada
    • United States
  • Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East
    • Israel
  • Asia Pacific
    • Australia
    • Malaysia
    • New Zealand
    • Vietnam
  1. Sign in to your AdWords account at http://adwords.google.com.au.
  2. Click the gear icon and choose Billing, then click the Billing settings link on the side of the page.
  3. In the Your selections section, click Edit.
  4. Under How you pay, select automatic as your new payment method.

To switch from manual to automatic payments, you'll need to have a primary form of payment assigned as your primary form of payment. If you have more than one form of payment on file when you switch to automatic payments, we'll automatically pick a primary for you. But you can change this at any time.

Visit AdWords
To switch from automatic to manual

Before you can make the switch, you'll need to pay your account balance and an additional amount covering your last seven days of costs. This ensures that your ads keep running once you're on manual payments.

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For example, if your current balance is $20 and your last seven days of costs total $50, you'll need to make a payment of $70 in order to switch to manual payments.

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After you've paid your current balance and the additional amount covering your last seven days of costs,contact AdWords support to complete the switching process.

Switching to manual payments isn’t possible in the following countries:

Countries
  • North America
    • Canada
    • United States
  • Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East
    • Israel
  • Asia Pacific
    • Australia
    • Malaysia
    • New Zealand
    • Vietnam

Tip

If you'd like to change the currency that you use to pay for your AdWords costs, close your account and open a new account, selecting the new currency for the new account.